Blog

We’re Hiring: DevOps Engineer at Datalicious

by Daniel Dewar on

If you are an experienced technical all rounder with great communication skills with at least 3-4 years of work experience and are looking for a challenging new role at one of Australia’s most innovative data agencies – we want you! We are a data and consulting agency based in Sydney, Australia with a fantastic reputation in our industry. We develop tools that help us analyse huge amounts of marketing data for blue chip companies. Please note: This is not a purely development role; you’ll be gathering requirements with our clients [...]

Twitter Releases Social Analytics Platform from Beta

by Daniel Dewar on

Last week, Twitter released its social analytics platform to the world. Last week Twitter opened up its analytics platform for everyone to use. It was announced by Twitter engineer Ian Chan (on Twitter, of course). Absolutely thrilled to open up access to http://t.co/wcU6oj9hFM to EVERYONE. Check it out, and let us know what you think! — Ian Chan (@chanian) August 27, 2014 We’ve been playing around with it for the past week and there’s some very interesting insights provided by the platform. One thing I did notice was that many [...]

How Marketers Can Earn Trust on Data Privacy: Don’t be like the Federal Government

by Daniel Dewar on
daily tele wow

The Federal Government shows us what not to do when it comes to data privacy and data collection. I think I can be forgiven for being surprised when I found out the Federal Government does in fact have a public relations company on its books. You wouldn’t know it judging by some of the ministerial performances given this week. One that particularly piqued my interest was the announcement by the federal government that they would be legislating data retention laws to fight “homegrown terrorists”. As an aside – I do [...]

SuperTag Release v2.9.5

by Davide Fedrigo on

We’ve made SuperTag even better. The latest version of SuperTag will be released on Thursday Aug 7. A key feature of this release is the move to UglifyJS compressor. Previously JavaScript compression was implemented via YUI Compressor. While YUI Compressor is still an option, UglifyJS has now become the default compressor as it generates a lighter JavaScript file and reduces load times on your site. UglifyJS also now serves as the JavaScript validator when deploying, meaning your code runs through a more thorough validation process before deploying. All new projects [...]

Exploring Our Changing Language Via Data Visualisation

by Daniel Dewar on

Using Google and the New York Times’ search engines to chart our changing language with data visualisation. Last week the New York Times “NYTLabs” team opened up a tool called Chronicle to the public. With the Times’ back catalogue now digitised, we can use the search engine to explore the changing language of the news from the beginning of the New York Times to present day. I came across this post exploring the use of the words “theater” and “theatre”, with the visualisation showing a sharp drop in “theatre” in [...]

Viewability for Display Advertising Arrives at SuperTag

by Davide Fedrigo on
viewability information

Track the viewability impression of display advertising with SuperTag and DataCollector. Viewability has been a popular talking topic in the advertising and marketing industry in 2014. With several high-profile articles published on the topic, there’s been heavy speculation on its role in display advertising and how it might change the way we view the web. In April the Media Rating Council approved viewability trading, allowing the metric to be included as part of the display advertising ecosystem. We have many clients interested in exploring options in this area and we’re [...]