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How Datalicious worked with Foxtel to bring customer analytics in-house and integrate its adtech


At the recent ADMA Techmix event in Sydney, Foxtel’s Head of Digital Chris Smith and Head of Online Performance & Analytics, Willem Paling, shared their journey in bringing the organisation’s ad technology in-house, the technical and operational challenges they faced along the way, and their partnership with data agency, Datalicious. It started in 2011 when […]

The state of media attribution in Asia: Datalicious launches attribution survey with Econsultancy

econsultancy datalicious media attribution asia survey

Datalicious, the industry leading data and analytics agency and part of the Veda Group, has today announced the launch of a survey in partnership with Econsultancy on the state of media attribution across Asia. The survey will provide marketers and organisations with a comprehensive view of how their peers rate the effectiveness of their attribution […]

Facebook Whitepaper: Actioning multi-touch attribution insights improves overall ROAS


This article shows one of the key findings from the Datalicious whitepaper, “Media Attribution: Optimising digital marketing spend in Financial Services“. You can download the full study here. Actioning multi-touch attribution insights at scale holds tremendous potential for advertisers to improve ROAS across all channels and thus to develop a strategic competitive advantage, build market […]

Attribution success in a cross-device world; why we’re closer than ever

christian bartens datalicious smx sydney media attribution

Christian Bartens recently presented “Attribution success in a cross-device world” at SMX Sydney. The presentation deck can be viewed at the bottom of this article. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker With 90% of our media consumption being screen-based, multi-screen behaviour […]