Viewability for Display Advertising Arrives at SuperTag

by Davide Fedrigo on
viewability information

Track the viewability impression of display advertising with SuperTag and DataCollector. Viewability has been a popular talking topic in the advertising and marketing industry in 2014. With several high-profile articles published on the topic, there’s been heavy speculation on its role in display advertising and how it might change the way we view the web. In April the Media Rating Council approved viewability trading, allowing the metric to be included as part of the display advertising ecosystem. We have many clients interested in exploring options in this area and we’re [...]

Listening to Google Tag Manager’s DataLayer with SuperTag

by Davide Fedrigo on

Start the migration to SuperTag by listening to Google Tag Manager’s DataLayer events. Recently we announced the integration of SuperTag with the W3C DataLayer standard. While W3C has become the standardised data layer, individual tag management systems still have their own data layers which can make migrating over to a new tag management system difficult. With SuperTag and the W3C DataLayer, we can create standardised data objects within the page. Google Tag Manager (GTM) uses a different language, where it uses a data layer push event, shown below: dataLayer.push({‘event’: ‘event_name’}); [...]

Simple iOS Mobile Analytics: DataCollector Tag Bundle Now Available

by Davide Fedrigo on

Installing iOS Mobile Analytics is easy with the DataCollector Tag Bundles & SuperTag. Recently we announced the arrival of mobile tagging and iOS support for SuperTag. With SuperTag installed on iOS applications, updates can be live tested and deployed without going through the app store, increasing time to market and letting marketers focus on mobile strategy and not mobile development. Another benefit of adding SuperTag to your iOS application is the ability to setup real-time data collection for mobile analytics and unlock cross-device user identification. When we released iOS application [...]

Deutschland ist Weltmeister 2014!

by Christian Bartens on
germany world cup win

Die enkrampfte Nation It’s a great day for Germany, and therefore a great day for the world. Brazil has Neymar. Portugal has Ronaldo. Argentina has Messi. Germany has a team! Source: AP A very intense match with NO SCORE for over 110 minutes resulted in Mario Goetze scoring the winning goal in the 2nd half of extra time! Argentina blew their chances but Germany dominated the game, 60% of possession and 7 shots on target compared to two. Yes, we are disappointed we won the World Cup 6.38 seconds behind [...]

We’re Hiring! Looking for NZ Account / Sales Director to join our team of geeks ($100k+)

by Antony Wilcox on

Join the global expansion of one of the most innovative data and analytics companies in Australia. Are you an experienced business development or sales wizard with a strong marketing technology background and proven revenue track record that is looking for a new opportunity in one of the fastest growing industry sectors? Datalicious is a fast paced data and analytics agency that has started to develop its own products in order to help us grow faster, both in Australia and overseas. After years of strong growth and investment from Veda, we’re [...]

Find out how Splunk is powering the OptimaHub Single Customer View

by Christian Bartens on
optimahub single customer view map

Explore the Splunk technology behind the OptimaHub. In May we unveiled the OptimaHub Single Customer View app, developed by Datalicious and Katana1, at the Splunk APAC Summit in China. At that event we ended up finishing a close second in the audience awards; an achievement we were very proud of as we presented a marketing-focused app in a very tech/back-end focused audience. Live event geo-tracking with the OptimaHub Single Customer Review. The OptimaHub uses data from individual apps to create a real-time single customer view. Using the Datalicious DataCollector for [...]