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datalicious Signs Reseller Agreement with Kiratech to Deliver Its OptimaHub Marketing & Customer Analytics Solution

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SYDNEY, NSW — June 24, 2015 — datalicious, the industry leading data and analytics agency and part of the Veda Group, today announced it has signed an exclusive reseller agreement with Kiratech Srl., an information technology and communications solution provider based in Italy. Kiratech will offer datalicious’ OptimaHub marketing and customer analytics solution to Italian […]

To Find The True Value of Big Data, Stop Calling it Big Data

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Every day there’s another PR announcement about a Big Data platform, or an OP-ED about the failed promises of Big Data. For brands and marketers looking to find the true value of Big Data, it’s time to stop calling it Big Data. The term and concept of Big Data is certainly not new. The explosion […]

Internet trends 2015: The role of the internet in marketing and advertising

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Mary Meeker delivered an updated Internet Trends report during the recent Code Conference. The report is a compilation of technology statistics on everything from mobile penetration, consumer drone shipments, job markets to online demographic behaviours, backed up by great research and data visualisations; in other words, we love it. Some of the highlights from the […]