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Latest feature announcement for Google Analytics Premium: Custom Funnels


Last week Google updated its features list for Google Analytics Premium (GAP) by releasing Custom Funnels. This feature will allow GAP users to visualise, analyse and understand customer journeys and to effectively increase the efficiency of the following fundamental behavioural metrics: Goal Conversion Rate, Bounce Rate, Click-through Rate. Custom Funnels consists of one or more […]

Kasmira Sewpershad Joins Datalicious to Lead New Zealand Expansion

kasmira sewpershad joins datalicious

MEDIA RELEASE – Wednesday 29 April 2015 Kasmira Sewpershad Joins Datalicious to Lead New Zealand Expansion Datalicious has recruited Kasmira Sewpershad as NZ Country Manager to service client growth in the region. [Auckland, NZ - April 29, 2015] – Data and analytics agency Datalicious has today announced the appointment of Kasmira Sewpershad, formerly Interactive Account […]

Facebook Whitepaper: Facebook and display advertising boost searches and conversions

facebook and display increases search and conversions

This article shows one of the key findings from the Datalicious whitepaper, “Media Attribution: Optimising digital marketing spend in Financial Services“. You can download the full study here. While Facebook and display advertising do generate clicks, they are not typical direct response channels, but instead indirectly influence conversions and build awareness that is then captured […]

We’re Hiring! Looking for a Chief Analyst / Data Scientist to join our team of data geeks in Sydney

About us: Datalicious is a fast growing full-service data analytics agency, providing client focused solutions designed to scale with any organisation. From its humble beginnings as a specialist consulting agency in Australia, Datalicious has expanded into an innovative software development company with global scale. We now help clients around the world achieve smart driven marketing […]