As the analyst geeks among you probably know from experience, geocoding address data is pretty easy but sometimes it can take a while especially if you have a lot of addresses to process and clean. 

To save time we have downloaded the latest postcode file from the Australian Post website and geocoded it for you. Using the below file you can now at least visualise data on a postcode level, not ideal but at least something.

ZIP file containing all Australian postcodes geocoded
http://dl.dropbox.com/u/10822/Datalicious/All-Australian-Postcodes-Geocoded.zip

Australia Post download website for latest list of postcodes
http://www1.auspost.com.au/postcodes/index.asp?sub=2

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Have a look at GPS Visualizer's free geo-coding service below, it not only returns the latitude and longitude but also cleans the address data.

http://www.gpsvisualizer.com/geocoder/

Data entered (misspelled address): 150 william st Wolomolo australia.

Data returned (correct spelling appended at the end): -33.874455,151.218939,150 william st Wolomolo australia,"150 William St, Woolloomooloo NSW 2010, Australia".

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Our new BI partner Tableau was recently included on Gartner's Magic Quadrant and recognised as one of the key challengers to the  major players. 

Gartner wrote about Tableau: 

"Customer survey data shows that Tableau was chosen more often for functionality than any other vendor in the survey, with one of the highest overall product functionality scores."

"Tableau's strong performance, even during the recession, is driven by its ability to meet the increased market demand for easy-to-use and intuitive, interactive BI tools that are easy to deploy without IT assistance."

"It was the only vendor in the survey for which customers reported below-average issues (albeit for a small number of users and small data sizes) across all issue categories measuring product quality, functionality, usability, performance and scalability."

We haven't taken the survey but agree that Tableau is awesome to explore, mine and visualise data, very powerful and user-friendly!

Email Chris at cbartens@datalicious.com if you would like to find out more about Tableau and how it could help to make your data more accessible.

Find out more about Tableau here
http://www.tableausoftware.com/

Read the full Gartner report here
http://www.gartner.com/technology/media-products/reprints/tableau/article1/article1.html

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Datalicious is proud to announce that we have been selected as the Australian implementation partner for Aprimo's new SaaS solution MarketingStudio.

Unlike other CRM solutions that manage only narrow elements of online marketing campaigns, Aprimo Marketing Studio allows you to manage all of your customer data and touch points in one central platform. Web analytics and online forms capture customer behaviour, drag and drop segmentation generates highly targeted lists and automated outbound campaigns across various channels increase customer interaction and conversion. From blogs and landing pages over email and direct mail to SMS and outbound calls, MarketingStudio brings it all together.

Successful digital marketing depends on three factors: a robust analytics platforms, experienced resources to turn raw data into actionable insights and smart technologies that help manage today's multi-channel environment. The partnership between Aprimo and Datalicious solves this challenge for customers throughout the APAC region. 

Please email Chris at cbartens@datalicious.com if you want to find out how Datalicious's hands-on experience in data driven marketing can help you leverage the power and intelligence of the Aprimo MarketingStudio platform to optimize your digital programs.

http://www.aprimo.com/marketingstudio/

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Facebook plans to add a conversion tracking tool to its suite of advertising products based on demand from the marketplace. The platform will allow marketers to track clicks through conversion, Brian Boland, manager of direct response solutions for Facebook, told OMMA Social attendees in San Francisco on Tuesday.

Reports will provide a list of tracked conversions and the impressions and the clicks that led to each. The feature will help marketers build out messages as the campaign expands into a variety of pieces.

Boland also served up advice on how to calculate a cost-per-fan metric to determine the campaigns return on investment (ROI). Not only the cost to acquire a fan, but the fan's worth. "Some businesses have looked at it as the depth in which they have the community engaged and look at the downstream effects," he says, pointing to Starbucks and Threadless as two examples.

Read the full article here.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121357#

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Datalicious is proud to announce that we have just joined the Tableau reseller program after having evaluated and used the business intelligence platform for several months.

Explore, discover, visualize and publish: Tableau delivers rapid-fire business intelligence that requires little more than drag and drop (ok, and an analytics mind). Whether you just want to crunch data from various different databases and files or publish your annotated dashboards and reports online for everyone in your company to see, Tablea makes BI fast and easy at a fraction of the cost of traditional business intelligence software.

Check out the Tableau website below or email Chris at cbartens@datalicious.com if you want to find out more.

http://www.tableausoftware.com/

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