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Internet trends 2015: The role of the internet in marketing and advertising

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Mary Meeker delivered an updated Internet Trends report during the recent Code Conference. The report is a compilation of technology statistics on everything from mobile penetration, consumer drone shipments, job markets to online demographic behaviours, backed up by great research and data visualisations; in other words, we love it. Some of the highlights from the […]

Datalicious Wins AMES Award for Analytics Innovation with Media Attribution Work

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Datalicious has taken home an Asian Marketing Effectiveness & Strategy (AMES) Award for Analytics Innovation for their media attribution work. Datalicious, the industry leading data and analytics agency and part of the Veda Group, has won one of the prestigious awards for Analytics Innovation at the Asian Marketing Effectiveness & Strategy (AMES) Awards – Asia […]

The top three reasons marketing automation should be part of your marketing strategy

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Marketing automation enables marketers to provide more targeted and effective marketing, however, its benefits go beyond the marketing department and into the sales team. A study conducted by Forrester, shows that while marketing automation correlates to marketing success, most marketers are simply using automation to scale and standardise existing marketing processes and only a small […]