How to add an 'email this post' link including Google Analytics tracking to your Posterous blog
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This is an interesting new integration, something one would have expected to happend between one of the big search engines and Facebook but Omniture clearly stole them the show on this one, nice one Omniture!
Omniture and Facebook announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on the Facebook analytics and Facebook application analytics capabilities Omniture announced last year.
As the industry moves beyond marketing that 'interrupts' the consumer's online experience, companies are increasingly seeking ways to join the conversation and have more relevant interactions with their customers. This alliance can help companies more easily integrate Facebook as a marketing channel in order to connect to and have relevant conversations with Facebook's more than 400 million active users.
Omniture customers can now utilize Omniture SearchCenter Plus, which is the combination of the company's search engine marketing management application with new functionality for purchasing Facebook Ads. Omniture customers can now more easily ramp their ad spend on Facebook and compare Facebook ad campaign metrics alongside other media channels.
Marketers see the opportunity to build and reward customer loyalty on Facebook. To help in these efforts, Omniture customers can now generate reports specifically designed to understand ad effectiveness for some of the unique elements of Facebook such as Facebook Pages and applications.
Contact Chris at cbartens@datalicious.com if you would like to find out more or enable this integration for your company.
Read the full story here on MarketWatch
http://www.marketwatch.com/story/omniture-and-facebook-join-forces-to-optimize-social-media-for-marketers-2010-03-03
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The debate around whether display influences search behaviour or not has been going on for a while but I don't think anyone really doubts the impact on search anymore, the question is how much. So it's nice to see some research on how this differs by vertical. The below Eyeblaster graph shows the share of search and display conversions by vertical.
Interesting to see would be how the impact of display on search behaviour differs depending on the brand awareness in market for a particular brand. Datalicious client research indicates that the weaker the brand awareness in market for a particular brand, the stronger the impact of display advertising on search behaviour and conversions.
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(download)Broader data management - not simply database management - is required to keep pace with the escalation of untapped, unstructured web data. As the amount of this data approaches the petabyte level, new tools have been developed that allow your enterprise to expand upon current Business Intelligence capabilities to expose business patterns that have valuable strategic implications.Massive mashups - or combinations of data from diverse sources into a single integrated tool (e.g. Google Maps) - provide business users with fresh perspectives of their industry. Such perspectives are made possible through the integration of structured data through a common web browser. But how does one deal with mashing together multiple gigabytes and terabytes - even petabytes - of unstructured data?The IBM Emerging Internet Technologies group has evolved the key concepts from the mashups paradigm into a new tool code named: “Massive Mashups” (M2). But integrating petabytes of disparate data is more than just an added capability; it expands current Business Intelligence (BI) capabilities to expose business patterns that we don’t know we don’t know.
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Are you and your team still spending more time compiling reports in Excel than actually analysing them and taking action? Would your company benefit from an automated dashboard solution that mashes up and visualises data from all your various channels including online, retail and call center?
Check out the screen shots of our sample multi-channel marketing dashboard below and you will get an idea how powerful single source reporting with data from multiple channels can be.
Send an email to dashboards@datalicious.com and you will get an auto responder immediately with the login details to the live sample dashboard below so you can play around yourself (and of course we might email you later on with a polite follow-up).
Please note: The data and reports are currently still hosted on a demo server which is also used for data crunching so load times might be a bit slower sometimes. In a live scenario the dashboards would be hosted on a dedicated server to guarantee optimal performance at all times.
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Dona is an expert on presenting and visualising information and gives a step-by-step guide to creating clear, concise, and intelligent graphics for everyone from the average PowerPoint user to the sophisticated professional.
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Have you ever wondered how many of the offline sales that happen in your retail chain or call centers are actually driven by online campaigns and research activity on your website? Would you like to know the true value that your online media spend is driving including offline conversions?
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