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How Datalicious worked with Foxtel to bring customer analytics in-house and integrate its adtech

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At the recent ADMA Techmix event in Sydney, Foxtel’s Head of Digital Chris Smith and Head of Online Performance & Analytics, Willem Paling, shared their journey in bringing the organisation’s ad technology in-house, the technical and operational challenges they faced along the way, and their partnership with data agency, Datalicious. It started in 2011 when […]

The state of media attribution in Asia: Datalicious launches attribution survey with Econsultancy

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Datalicious, the industry leading data and analytics agency and part of the Veda Group, has today announced the launch of a survey in partnership with Econsultancy on the state of media attribution across Asia. The survey will provide marketers and organisations with a comprehensive view of how their peers rate the effectiveness of their attribution […]

Facebook Whitepaper: Actioning multi-touch attribution insights improves overall ROAS

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This article shows one of the key findings from the Datalicious whitepaper, “Media Attribution: Optimising digital marketing spend in Financial Services“. You can download the full study here. Actioning multi-touch attribution insights at scale holds tremendous potential for advertisers to improve ROAS across all channels and thus to develop a strategic competitive advantage, build market […]

Attribution success in a cross-device world; why we’re closer than ever

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Christian Bartens recently presented “Attribution success in a cross-device world” at SMX Sydney. The presentation deck can be viewed at the bottom of this article. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker With 90% of our media consumption being screen-based, multi-screen behaviour […]