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If you have the intention of working in a data and analytics role or maybe would like to join the Datalicious team at some stage, then the below data analytics courses might come in handy. Give yourself the best chance of being hired by completing one or more of the following free training courses that the Datalicious team members go through as well. There are courses ranging from web analytics over big data to statistics and predictive modelling. Data & technology JavaScript course by Codecademy – Knowledge and proficiency in [...]

Improve your website’s analytics and performance, both speed and conversions, with tag management. Tags are JavaScript code snippets embedded in the HTML that send and receive data from a website (and mobile apps). They not only allow digital marketers to monitor vistior behaviour such product preferences and sales but also enable them to enhance the user experience through targeting and testing. Problems without tag management While JavaScript tags are extremely useful, there are side effects to using them. Most tags, while simple during inception, are quite difficult and complex to code and [...]

Roy Morgan just released some very interesting statistics on mobile phone research and purchasing behaviour that has wide ranging implications for media attribution and optimisation. The below charts show how a growing number of Australians turned to the Internet for information on mobile phones before actually making a purchase. The Internet is now almost twice as popular as catalogues and far surpasses TV and newspapers as the most popular research medium. However, while the Internet is considered useful for information about mobile phones, a relatively low proportion of Australians end [...]

If you are an experienced web analyst with 2-3 years of work experience (ideally in a digital agency environment) and are looking for a challenging new role in one of the most innovative data and analytics companies in Australia then you should apply. Please note: Web developers without any web analytics experience need not apply! What you should bring to the table Keen interest in all things web analytics and online optimisation Proven experience with Google Analytics and SiteCatalyst a must Google Analytics IQ or SiteCatalyst certificates a massive bonus [...]

If you are a switched on (top of your class) uni graduate with some web analytics experience (i.e. Google Analytics) and are looking for a challenging entry level role in one of the biggest growth sectors of the next decade then you should apply. Please note: Web developers without any web analytics experience need not apply! What you should bring to the table Keen interest in all things web analytics and online optimisation Some experience with Google Analytics an absolute must have Completed Google Analytics IQ test a massive bonus [...]

Technology evangelists and big data fans the world over agree that analysing enterprise data to start harnessing the unknown is the way forward – but this requires the unique skill set of a data scientist. This is particularly true with the increasing amount of customer touch points and thus data from channels such as social media. But not all companies are as lucky as LinkedIn in hiring data experts to help generate value from their data – according to IDC only 0.5% of enterprise data actually gets analysed! So what is [...]