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The State of Marketing Attribution in Asia Pacific

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This article is a reproduction of the foreword featured in the Econsultancy whitepaper “State of Marketing Attribution in Asia Pacific”. You can download the full study here.  Most marketers recognise the benefits of doing media attribution beyond the last-click, right? Surprisingly, no, or at least, they do but are incapable of action. That’s one of […]

Custom modelling most effective form of media attribution

MEDIA RELEASE – FRIDAY 4 SEPTEMBER 2015 Knowledge gap remains for APAC marketers according to a new report from Econsultancy and Datalicious Sydney, Australia, 3 September 2015: Custom modelling is the most effective form of media attribution among Asia Pacific (APAC) marketers. That’s according to a new study from Econsultancy and Datalicious on the state […]

Why TurboBytes Delivers Better SuperTag Performance

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Cloudfront’s 7 hour downtime a reminder of why we partnered with TurboBytes to optimise SuperTag’s performance. On Aug 24, the Content Delivery Network (CDN) of Amazon Web Services, CloudFront, experienced a major global outage due to DNS issues. This issue did not impact TurboBytes or SuperTag performance in anyway. It did impact thousands of websites […]

Why Click Metrics Are Dead in the World of Online Journalism

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10 million page views! 70% Click-through from FB! 500 K unique visitors! 300 K regular visitors! So what? ‘Click Metrics are dead, long live Time based Metrics!” Click-based metrics have historically been used by marketers and editorial decision makers as proxy for expressed interest in an article or newspaper sub-section. The simple fact is that […]