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Actioning media attribution, or making the idle half of your marketing start working

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Media attribution is both a business and an analytical problem that sits right in the centre of the modern marketing paradigm of data, technology, and creative. Often overlooked in this discussion is the who and how of actioning the insights generated. Last week at an event on programmatic, attribution was the most talked about topic […]

Optimising Marketing Effectiveness: Christian Bartens’ Festival of Marketing Presentation

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2015 for Datalicious was capped off by a stop at the Festival of Marketing, where Christian Bartens delivered a presentation to a packed room on the challenges and opportunities of media attribution. You can view the video of the presentation below. How Can We Optimise Marketing Effectiveness When We Don’t Even Know What Marketing is […]

We’re Hiring! Senior Python Developer for our Bangalore Team!

THIS POSITION HAS BEEN FILLED About us: Datalicious is a fast growing full-service data analytics agency, providing client focused solutions designed to scale with any organisation. From its humble beginnings as a specialist consulting agency in Australia, Datalicious has expanded into an innovative software development company with global presence. We now enable clients around the […]

We’re Hiring! Operations Manager to Join Our Bangalore Team!

THIS POSITION HAS BEEN FILLED!! Datalicious is a fast growing full-service data analytics agency, providing client focused solutions designed to scale with any organisation. From its humble beginnings as a specialist consulting agency in Australia, Datalicious has expanded into an innovative software development company with global presence. We now enable clients around the world achieve […]