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The world as seen through the eyes of our experts!
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How we combine traditional media mix modelling with full path digital media attribution

Combined Approach

Combining the best elements of media mix modelling and media attribution enables marketers to effectively plan, attribute, forecast and optimise their marketing activities. The exponential growth of digital marketing has resulted in an increased focus on the impact and return of investment (ROI) of major marketing programs. As more and more analog channels such as […]

Announcing the launch of the redesigned SuperTag

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We’re excited to announce the launch of our redesigned SuperTag platform!   This redesign has been a year in the making. The redesigned interface features an improved visual design, advanced tagging features and maintains the core functionality that made SuperTag the most powerful enterprise tag management system. We’ve always known we’ve had the most advanced […]

We’re Hiring! General Manager to join our Sydney team!

THIS POSITION HAS BEEN FILLED Datalicious is a fast growing full-service data analytics agency, providing client-focused solutions designed to scale with any organisation. From its humble beginnings as a specialist consulting agency in Australia, Datalicious has expanded into an innovative software development company with global presence. We currently have a rare and exciting opportunity for […]