Datalicious Blog - Data Driven Marketing

ATG: Click-to-Call vs. Click-to-Chat by Industry and Situation

Interesting stats from ATG on click-to-call vs. click-to-chat performance by industry and scenario. Clearly, human interaction is still key in many situations no matter how streamlined your online shopping processes are.

Please contact Chris on cbartens@datalicious.com if you're struggling to track the effectiveness of your call center and chat programs or would like to know more about how to attribute phone sales back to online campaigns. It's not rocket science and doesn't have to cost the world.

Download the full ATG eMarketer white paper "Optimizing the eCommerce Experience" here
http://www.atg.com/optimizing_e-commerce/

   
Click here to download:
ATG_Click-to-Call_vs._Click-to.zip (203 KB)

eMarketer: online shoppers want human help

via emarketer.com

Human support for online shoppers can be delivered quite cost effectively if you set some clear parameters around what visitors to offer the support to, i.e. use web analytics and site/campaign behavior to decide who are the high value prospects and show them additional support options or even proactively start an online chat with them. Email Chris at cbartens@datalicious.com if you'd like to know more.

Woopra: web analytics with built in click-to-chat

via woopra.com

Apart from the standard web analytics, Woopra provides a very interesting extra: click-to-chat. Webmasters can remotely initiate sessions with visitors, or embed click-to-chat buttons within a site to accept inbound requests. Thanks Bruno for the suggestion!