Datalicious Blog - Data Driven Marketing

YouTube Insights for Audience: Discover what videos different audiences and demographics like to watch

Amazing source of information to get a deeper understanding of what triggers your audience interest. Below is a sample output showing me videos that 25-34 year old males in Australia like to watch including search terms used and how well they index by category. Nice!

Try the audience insights tool here
http://video-analytics.google.com/yap/iba

Or check out the other beta options
http://www.youtube.com/testtube

Techmarketer: Who is the Australian YouTube community?

via techmarketer.com.au

The YouTube audience is large and diverse: Includes all the family: 14-17 year olds only make up 7% of Australian YouTube users (18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10%). Are workers, students, stay-at-home mums and retirees: 57% are working, 19% are stay at home, and only 15% are studying. Encompasses all life stages: 55% are married, 35% are single and 9% are divorced. Are not just techies and nerds: 61% of YouTube users are not tech-savvy.

Read more results of the Google survey here:
http://www.techmarketer.com.au/youtube/

Pear Analytics: Twitter study with interesting stats

Interesting research report about Twitter usage and demographics.

Original post
http://www.pearanalytics.com/2009/twitter-study-reveals-interesting-results-about-usage/

Twitter posts categorized

Twitter user activity


(download)