Datalicious Blog - Data Driven Marketing

SimpleGeo adds 1 million free mapping requests per month with it's API feature

Check out SimpleGeo's API, they've attempted to simplify geo based applications by doing all the grunt work in a cloud environment for you. With 1 million free (geo coding) requests a month, this is a pretty interesting proposition for applications previously unable to deploy their own mapping applications.

Free download: All Australian postcodes geocoded ready for data mash-up visualisation

As the analyst geeks among you probably know from experience, geocoding address data is pretty easy but sometimes it can take a while especially if you have a lot of addresses to process and clean. 

To save time we have downloaded the latest postcode file from the Australian Post website and geocoded it for you. Using the below file you can now at least visualise data on a postcode level, not ideal but at least something.

ZIP file containing all Australian postcodes geocoded
http://dl.dropbox.com/u/10822/Datalicious/All-Australian-Postcodes-Geocoded.zip

Australia Post download website for latest list of postcodes
http://www1.auspost.com.au/postcodes/index.asp?sub=2


Free geocoding and address cleaning for files with up to 1,000 line items

Have a look at GPS Visualizer's free geo-coding service below, it not only returns the latitude and longitude but also cleans the address data.

http://www.gpsvisualizer.com/geocoder/

Data entered (misspelled address): 150 william st Wolomolo australia.

Data returned (correct spelling appended at the end): -33.874455,151.218939,150 william st Wolomolo australia,"150 William St, Woolloomooloo NSW 2010, Australia".

Using Google Maps & Real Estate to identify affluent suburbs

If you're a stingy marketer or don't have the biggest budget you can now use Google Real Estate instead of Mosaic to identify affluent suburbs by searching for listing below $500,000 and above $1,000,000.

http://maps.google.com/help/maps/realestate/

   
Click here to download:
Using_Google_Maps_Real_Estate_.zip (860 KB)