Datalicious Blog - Data Driven Marketing

360 Omniture services from implementation consulting to fully outsourced platform management

Are you thinking about implementing one of the below Omniture Online Marketing Suite products or would you like an independent view on how to get more value from your current implementation? Is your company beyond passive web analytics and ready to implement a bid management, testing or merchandising platform? 

Then email us at insights@datalicious.com, we have significant experience in implementing and managing all parts of the Omniture Online Marketing Suite of products and would love to support your company in taking the next step in online business optimisation.

Read our case study: making Vodafone Australia datalicious, which ranks our implementation of the Omniture platform among the top 10 globally, if you're still hesitant about involving an independent 3rd party or are not quite sure about what kind of service to expect from Datalicious.

You might also be interested in our recent announcement of becoming the exclusive Atomic Labs Pion reseller for Australia, if web analytics tag maintenance or the increasing amount of mobile traffic from smart phones are a problem for your company. Pion is a new server based data collection method that allows you to populate your Omniture reports without ever having to touch your page code again. As Pion doesn't rely on JavaScript it also tracks all forms of mobile devices with or without JavaScript support out of the box.

Google launches new special search engine designed to enhance user experience on retail sites

Google Commerce Search is a search solution designed to optimise the on-site search experience on retail sites but interestingly this product is not for free this time, pricing starts at $50,000 (pretty hefty for Google). 

Google has been offering on-site search services for a while now so this isn't an unexpected move but I'm surprised the pricing model is not the usual cost per click or cost per conversion. Please comment on this post if you know what the underlying platform is (is this another acquisition?).

Google Commerce Search offers the following features
  • Enable visitors to find the right products faster
  • Filter results by category, price, brand or other attributes
  • Provide user-friendly spelling options and synonyms
  • Increase website conversions and sales
  • Boost or promote chosen products within search results
  • Deploy search solution in days, and scale effortlessly
  • Customize, track, and optimize performance
Find out more on the official Google website here

Advanced digital targeting and merchandising

Are you showing the same content and ads to all prospects and customers? Would you like to test what more customized website content and online ads would do to your conversion and response rates? Flick through our recent presentation at the ADMA Digital Council on advanced online targeting if you want to find out more and get an overview of some of the challenges, technologies and concepts.

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