Datalicious Blog - Data Driven Marketing

Datalicious presenting at Aprimo & Omniture breakfast seminar next week on effective targeting

If you want to know how to increase campaign response rates through effective targeting and you missed my recent ADMA Forum presentation you might be interested in the Aprimo/Adobe/Omniture breakfast seminars next Wednesday and Thursday in Sydney and Melbourne.

Your customers are interacting with you across a variety of channels and are pretty much telling you what they're interested in but are you actually collecting and acting on that information? Reality is that most companies are still operating their different tracking and communication platforms in relative isolation which leads to an inconsistent and irrelevant experience for prospects and customers.

I mean, who here hasn't clicked on a banner or search ad at some stage that directed you to a landing page that wasn't really related to the initial message that got you interested? Same with some of the email updates you're probably subscribed to, right? 

If you want to understand how your data can help you deliver a more relevant online experience and to get some thought starters then register for one of the breakfast seminars next week and I would be surprised if you would walk away without at least one idea to follow up on.

Melbourne breakfast seminar
When: Wednesday, 18th August, 8 am breakfast, 8.30-10 am seminar
Where: Hilton on the Park Melbourne, 192 Wellington Parade
Register here http://bit.ly/d5XIFo

Sydney breakfast seminar
When: Thursday, 19th August, 8 am breakfast, 8.30-10 am seminar
Where: Hilton Sydney, 488 George Street
Register here http://bit.ly/d6vJB5

ADMA Forum presentation slides on Eliminating Waste and Increasing Relevance through Targeting

Below are the slides from our recent ADMA Forum presentation on Eliminating Waste and Increasing Relevance through Behavioral Targeting: An Introduction. Please let me know your comments and thoughts, keen to get your feedback.

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Watch our Managing Director, Christian Bartens, present today at the ADMA Forum 2010 in Sydney

At 12pm on the Exhibition floor in the Epsilon seminar center.

Eliminating Waste and Increasing Relevance through Targeting: An Introduction

  • Defining segments and input sources
  • Exploration of behavioral and transactional data sources
  • Developing integrated solution combining various different data sets and systems
  • Extracting greater program efficiency for an effective targeting program

At 4pm in the Data & Analytics stream upstairs.

Gaining a 360 View of Your Potential Customer: A Cutting Edge Approach at Telstra

Christian Bartens, Managing Director, Datalicious and Karen Ganschow, Executive Director Relationship Marketing & Online Telstra.

  • Developing a full profile of potential customers
  • Ensuring email addresses are captured at every interaction
  • Strategies for leveraging the information you have to gain social media identity
  • Connecting offline sales to online through email receipts

Photos of the Datalicious team ice skating at the Winter Festival in Sydney last Friday

                                   
Click here to download:
photos-the-datalicious-team-ice-skating-at-the-winter-festival-in-sydney-last-friday-EmAJwmIgdwhAupuCezvs.zip (13339 KB)

Free ADMA Data & Analytics Council event with Peter Hanlon, Westpac executive and data evangelist

We're stoked to announce that the ADMA Data & Analytics Council is hosting a free event for data gurus (or marketers that want to become one) next week in Sydney.

Peter Hanlon, current Westpac Group Executive People & Transformation and previously responsible for all retail and business banking (and ongoing Westpac data evangelist) will share his personal experience on the importance of data for boosting marketing careers as well as business optimisation in general and of course there will be time for drinks and networking afterwards as well.

When: Next Wednesday, 26th of May 2010, 6.30-8.00 pm
Where: Westpac Place, 275 Kent Street, Sydney CBD

Please email councils@adma.com.au to register (the event is on the top floor so your name needs to be on the list to get in) and take our short pre-event survey on the current state of data and analytics in Australian direct marketing industry (we'll share the results at the event).

We're hiring! Looking for a Technical Analyst to join our team of data geeks in Sydney ($50-60K)

Datalicious is hiring! 
 
We're looking for a Technical Analyst to join our team of data geeks in Sydney.
 
If you are a junior web developer with 1-2 years of work experience in a digital agency (or an analyst with exceptional technical skills) who would like to get into web analytics and data driven marketing then you should apply.
 
What you should bring to the table
  • Ability to respond to client deadlines when necessary
  • Keen interest in all things web analytics and online optimisation
  • Basic understanding of paid and organic search marketing principles
  • Strong JavaScript and HTML coding skills, PHP and MySQL a bonus
  • Entrepreneurial spirit, business or marketing degree would also help 
  • Experience with Omniture and Google Analytics would be a big bonus
  • Experience with Google Web Site Optimizer would also be useful
  • Basic understanding of HTTP and FTP protocols is a must
  • Flexibility, adaptability, problem solving and lateral thinking
  • Basic Excel, Word and PowerPoint skills
How we will reward your efforts
  • Exposure to a growing list of large and interesting clients
  • Highly flexible working hours in a dynamic team environment
  • Young start-up with a "work hard, play hard" company attitude
  • Training on industry leading tools such as behavioural targeting engines
  • Plenty of development and career opportunities in fast growing business
  • And of course you get a salary and maybe even a bonus
If the above sounds just like you, then email us at insights@datalicious.com, we'd love have a chat and meet you in person.

Datalicious to run half day analytic workshop at Marcus Evans Digi-Tech event in June in Sydney

Join Datalicious for a half day analytics workshop on tracking, measuring and monitoring digital data to optimise marketing strategies at the Sydney Harbour Marriott on the 3rd of June. We'll touch on the below topics and also have a few interactive exercises in store!
 
Data capture and measurement
  • What tools to use to effectively measure digital marketing performance and maximise ROI 
  • How to capture behavioural data of consumers and prospects for later re-targeting 
  • Impact of increasing website traffic from mobiles and smart phones 
  • Impact of online on offline sales and vice versa
Deciphering data and generating insights
  • Developing metrics frameworks in order to avoid drowning in meaningless data 
  • Making data accessible and actionable, the greatest challenge for today's businesses 
  • Measuring and optimising campaign performance in a multi-channel environment 
  • What you can do to measure the effectiveness of social media marketing 
  • Measuring online video and how to best integrate it into the digital mix
  • Online insights influencing offline marketing strategies
Taking action and increasing profitability
  • How to define ROI in digital? Increased revenue, reduced costs or customer experience? 
  • The keys to success: Adequate internal resourcing, knowledge sharing and cooperation 
  • Accessing media performance and developing media attribution models
  • Strategies to widen the conversion funnel - at the top and at the bottom!
For more information and bookings please visit the official Marcus Evans website or check out the full program below.

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Datalicious is now officially a Google Analytics Certified Partner (previously Authorised Consultant)

Although we've been working with Google Analytics for years, we're excited to announce that Datalicious is now officially a Google Analytics Certified Partner.

According to Google (and we agree) "working with Google's worldwide network of Certified Partners specializing in Google Analytics, Website Optimizer and Urchin Software is one of the most cost-effective investments you can make. Certified Partners are carefully vetted by Google and meet rigorous qualification standards."

Read our earlier blog post for more information on our Google Analytics services or visit the official Google Analytics partner site.

Register for local Tableau business intelligence and dashboard event in Sydney on April 28th

Are you still looking for better analytics, dashboards and business intelligence? Tableau is hosting a local event you might be interested in attending and the Datalicious crew will be there as well!

An Introduction to Business Intelligence and Dashboards

When: Wednesday, April 28th, 9:00-11:00 AM (Check-in starts at 8:30 AM)
Where: Sydney Marriott Hotel, 36 College Street, Sydney (map)
More info: http://www.tableausoftware.com/sydney-bi-dashboards

Attend this in-person event and learn how to

  • Leverage new technology to spot trends in data and react quickly
  • Provide business users at every level the information they need to make better decisions
  • Focus more on analysis and less on collecting data
  • Create and deploy brilliant executive dashboards 
  • Cut the backlog of change requests by building an environment where users get what they want, when they want it
  • Breakfast will be provided but space is limited, please register today to confirm your seat.

CFO magazine called Tableau “the best piece of software in years” and Microsoft said it was “bringing analytics to a completely new level.” But you don't have to take their word for it. Come see for yourself.

Also check out our earlier blog post on some sample multi-channel marketing dashboards and Australian prices for Tableau if you want to find out more.

 

Jet Interactive and Datalicious importing call data into Google Analytics for 360 campaign performance

Jet Interactive and Datalicious are excited to officially announce a new integration that makes call data available in Google Analytics.

Marketers are now able to get a full 360 degree view of their campaign performance across online and offline responses from one location using the familiar Google Analytics interface (see screen shot below). 

Similar to allocating unique click-through URLs for campaign tracking online, companies should allocate unique phone numbers as calls to action to specific media channels if they're not doing so already. However, instead of manual Excel reports marketers can now use Google Analytics to monitor online and offline campaign responses in almost real-time.

Visit the Jet Interactive website for more information or email us at insights@datalicious.com if you would like to find out how to enable this integration for your Google Analytics account or another other web analytics platform such as Omniture.

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