Datalicious Blog - Data Driven Marketing

Jet Interactive and Datalicious importing call data into Google Analytics for 360 campaign performance

Jet Interactive and Datalicious are excited to officially announce a new integration that makes call data available in Google Analytics.

Marketers are now able to get a full 360 degree view of their campaign performance across online and offline responses from one location using the familiar Google Analytics interface (see screen shot below). 

Similar to allocating unique click-through URLs for campaign tracking online, companies should allocate unique phone numbers as calls to action to specific media channels if they're not doing so already. However, instead of manual Excel reports marketers can now use Google Analytics to monitor online and offline campaign responses in almost real-time.

Visit the Jet Interactive website for more information or email us at insights@datalicious.com if you would like to find out how to enable this integration for your Google Analytics account or another other web analytics platform such as Omniture.

(download)

Visit Datalicious and Inxmail at Ad:Tech 2010 in Sydney to learn about advanced email marketing

Visit Datalicious and Inxmail at our combined stand at Ad:Tech in Sydney on Tuesday and Wednesday this week if you want to find out how to elevate your company's email marketing to the next level using a combination of advanced web analytics, merchandising and automatic email targeting.

Most companies would already be working with basic segmentation based on self-selected user interestes to make their email campaigns more targeted. However, the key problem with this approach is that users' interests change over time so in order to remain relevant, marketers need to keep up with their users' changing preferences. 

The easiest and most accurate way to keep user profiles updated is to combine already existing static profile information with dynamically collected and more up to date data such as the users' observed campaign and website behaviour.

Automated email campaigns based on dynamic profiles in combination with on-site merchandising can deliver highly targeted and integrated campaigns, delivering a superior user experiences and increase in conversion rates.

Visit us at Ad:Tech this week to find out how to boost your email marketing or email us at insights@datalicious.com anytime.

   
Click here to download:
adtech_inxmail_email_marketing.zip (146 KB)

Datalicious now exclusive Atomic Labs Pion reseller and integration partner for Australia

Datalicious is excited to announce that we are now the exclusive Atomic Labs Pion reseller and integration partner for Australia.

Pion from Atomic Labs is designed to minimise the time you spend collecting your data so you can use it instead to start understanding your site visitors. In short, free yourself from the overhead and inaccuracies of page tags with tag-less data capture while increasing your current web analytics capabilities. 

Pion eliminates the need for tags with passive network capture that sits back and 'listens' to all of your web traffic and feeds it directly into your existing reports. Contrary to other platforms, Pion is able to capture both, normal and mobile website traffic, without additional implementation effort and can push data into all major web analytics platforms such as Omniture, WebTrends, Unica and Google Analytics so your marketers can continue to use the interface they have become accustomed to. 

Updating, customising and exporting your data is also a snap now. Just login to Pion through your web browser and update your own rules and data feeds through a simple drag-and-drop interface. No more waiting for IT, Pion is designed for marketers, by marketers.

The leading web analytics vendors have long let you rule your reports. Now, get ready to rule your data. Visit atomiclabs.com to learn more, or contact us at insights@datalicious.com to get started with Pion today.

Datalicious now implementation partner for Aprimo's new multi-channel CRM MarketingStudio

Datalicious is proud to announce that we have been selected as the Australian implementation partner for Aprimo's new SaaS solution MarketingStudio.

Unlike other CRM solutions that manage only narrow elements of online marketing campaigns, Aprimo Marketing Studio allows you to manage all of your customer data and touch points in one central platform. Web analytics and online forms capture customer behaviour, drag and drop segmentation generates highly targeted lists and automated outbound campaigns across various channels increase customer interaction and conversion. From blogs and landing pages over email and direct mail to SMS and outbound calls, MarketingStudio brings it all together.

Successful digital marketing depends on three factors: a robust analytics platforms, experienced resources to turn raw data into actionable insights and smart technologies that help manage today's multi-channel environment. The partnership between Aprimo and Datalicious solves this challenge for customers throughout the APAC region. 

Please email us at insights@datalicious.com if you want to find out how Datalicious's hands-on experience in data driven marketing can help you leverage the power and intelligence of the Aprimo MarketingStudio platform to optimize your digital programs.

http://www.aprimo.com/marketingstudio/

Tableau: Powerful but cost-effective business intelligence and data mining solutions

Datalicious is proud to announce that we have just joined the Tableau reseller program after having evaluated and used the business intelligence platform for several months.

Explore, discover, visualize and publish: Tableau delivers rapid-fire business intelligence that requires little more than drag and drop (ok, and an analytics mind). Whether you just want to crunch data from various different databases and files or publish your annotated dashboards and reports online for everyone in your company to see, Tablea makes BI fast and easy at a fraction of the cost of traditional business intelligence software.

Check out our Australian Tableau prices and local support options or  email us at insights@datalicious.com if you want to find out more.

For more in-depth product information visit the official Tableau website.
http://www.tableausoftware.com/