Below are the slides from our recent presentation at the Aprimo/Adobe/Omniture breakfast seminar in Melbourne/Sydney on smart data driven marketing and how effective cross channel targeting can help increase campaign response rates. Thanks again to everyone who came to the event and please let me know your comments and thoughts, always keen to get your feedback.
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Below are the slides from today's Digit-Tech analytics workshop on how to turn data into actionable insights.
The 3 hour session covered a wide range of data and analytics topics from technologies used to gather data over processes to generate insights to examples of how to tak action and involved several interactive exercises.
(download)What do you think? Anything you like or dislike in particular? We're always keen on feedback so please let us know your thoughts and leave a comment below, especially if you were a participant of the workshop.
Check out the slides from my recent guest lecture at the ADMA Digital Certificate course. This time it was about customer experience across multiple channels and how data can help improve the experience for prospects as well as existing customers.
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Check out last night's course presentation for the ADMA Digital Certificate in Marketing on the 4 major data categories (campaign, customer, competitor and consumer data) and what the data in each category can be used for.
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The slides below are from our recent ADMA Digital Council presentation and try to explain how effective targeting at different stages of the customer lifecycle can help to transform prospects into customers as well as help to reduce churn. The presentation covers all aspects of on and off-site targeting from basics over technology to management and strategy.
Please contact us at insights@datalicious.com if you have any questions or would like to find out how a targeting strategy could help your business to convert prospects more effectively and to reduce churn of existing customers.
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Below are some slides we presented at the recent SMX Sydney event, showing the power of integrating web analytics and bid management platforms using the Omniture example.
Please contact us at insights@datalicious.com if you have any questions or would like to find out how advanced analytics could help your company's search marketing.
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Below are the slides we presented at the recent ADMA Data Day outlining the different data touch points a consumer has during any given marketing campaign. You can see how all the different data points really feed into each other to form one holistic view and none should be seen in isolation. Especially online insights are often underutilized when it comes to using them to influence offline parts of a campaign.
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