Datalicious Blog - Data Driven Marketing

StickyBits: Tag any barcode with content and improve user experience and campaign tracking

StickyBits is a new service that lets you attach content to any bar code anywhere as long as you have an iPhone or Android. Other users who scan the same bar code can then see your comment or attachment (image, video, audio, etc). 

Try it now! Install the iPhone app and scan the below barcode.
The whole thing is similar to the Google Favourite places service we wrote about earlier but much more flexible. Anybody including businesses can now generate barcodes and attach content to them including special offers or additional information, very powerful! 

Visit the official website below for more information or email us at insights@datalicious.com if you want to find out how your business could us this technology to improve user experience or campaign tracking.

Sign up and start tagging

Generate free bar codes online

       
Click here to download:
StickyBits_Tag_Barcode_Everyth.zip (2542 KB)

Automated marketing dashboards with data from multiple channels including web, retail and call center

Are you and your team still spending more time compiling reports in Excel than actually analysing them and taking action? Would your company benefit from an automated dashboard solution that mashes up and visualises data from all your various channels including online, retail and call center?

Check out the screen shots of our sample multi-channel marketing dashboard below and you will get an idea how powerful single source reporting with data from multiple channels can be.

Email us at insights@datalicious.com if you would like to get access to our live sample dashboard below and we will email you the login details (and maybe a polite follow-up later on).

Please note: The data and reports are currently still hosted on a demo server which is also used for data crunching so load times might be a bit slower sometimes. In a live scenario the dashboards would be hosted on a dedicated server to guarantee optimal performance at all times.

Or check out our recent article on open source column based databases if your company still needs a high performance data warehouse solution to power its business intelligence platform.

             
Click here to download:
Tableau_marketing_dashboards_t.zip (1057 KB)

Tying offline sales from retail stores and call centers back to the online campaigns driving them

Have you ever wondered how many of the offline sales that happen in your retail chain or call centers are actually driven by online campaigns and research activity on your website? Would you like to know the true value that your online media spend is driving including offline conversions?

The graph below shows how companies could use email receipts sent out to customers after conversion events across all channels to tie at least a small sample of offline conversions back to online campaign and research behavior. By sending out email receipts and providing incentives for customers to open and click on the emails it would be possible to trigger virtual online order confirmation pages similar to the standard online confirmation pages. 

The standard cookie based campaign tracking mechanisms of any web analytics package such as Omniture and Google Analytics can then take over and do their normal job and help tie the virtual sales events back to visitors and campaigns.

Email us at insights@datalicious.com if you would like to find out more or need some help implementing the below for your company.

Target: Integrated campaign planning and analytics delivering Christmas like results mid year

Challenge

Develop an integrated campaign flow across traditional and digital channels to maximise impact and implement the necessary analytics framework to evaluate campaign performance.

Solution

Development of integrated campaign experience in cooperation with the client’s creative and digital agencies to enable a smooth campaign flow and optimal user experience designed to push social sharing. The early development and integration of the analytics framework into campaign planning process from the very beginning ensured tracking best practice was followed and a maximum amount of data could be collected across all channels. The project also included an in-depth review of the current Google Analytics set-up leading to the implementation of advanced website visitor segmentation capabilities.

Results

Traffic levels on the Target network of sites increased significantly during the integrated campaign, for the first time rivalling historic peaks from previous Christmas periods mid year. The campaign also resulted in a visible increase in retail transactions in the targeted product category and an increase in new CRM program subscribers, delivering and overall positive return on media investment. Thanks to a system of unique vouchers and the availability of advanced segmentation options in Google Analytics, the generated retail revenue could be tied back to the originating media channels and broken down by various segments delivering additional customer insights.

Google launches new special search engine designed to enhance user experience on retail sites

Google Commerce Search is a search solution designed to optimise the on-site search experience on retail sites but interestingly this product is not for free this time, pricing starts at $50,000 (pretty hefty for Google). 

Google has been offering on-site search services for a while now so this isn't an unexpected move but I'm surprised the pricing model is not the usual cost per click or cost per conversion. Please comment on this post if you know what the underlying platform is (is this another acquisition?).

Google Commerce Search offers the following features
  • Enable visitors to find the right products faster
  • Filter results by category, price, brand or other attributes
  • Provide user-friendly spelling options and synonyms
  • Increase website conversions and sales
  • Boost or promote chosen products within search results
  • Deploy search solution in days, and scale effortlessly
  • Customize, track, and optimize performance
Find out more on the official Google website here