Roy Morgan research showing Australian internet consumption increasing for Gen Y/Z and mobile
Roy Morgan has released some interesting new research showing that younger generations in Australia are now spending as much time online as they are viewing television and that more and more Australians are accessing the Internet via mobile devices.
The below chart shows that although Australians as a whole still spend more time viewing television than consuming other media, Generation Y and Z are now at a level that is comparable to television. The amount of time spent per week on the Internet has in fact increased by 71% over the past 5 years compared to a decline of 4% for television.
Roy Morgan also found that an estimated 13% of Australians (2.25 million) have participated in some type of online activity using their mobile phone in an average four week period, up from 8% in 2008. The top 5 mobile phone internet activities participated in by Australians 14+ years old are: Email (5%), Social networking (5%), General browsing/surfing (4%), Weather (3%) and Instant Messaging (2%).
