March 3, 2010

New Microsoft Pivot tool actually making data mining and visualisation sexy

Check out the below TED video in which Gary Flake demos Pivot, a new way to browse and arrange massive amounts of images and data online. Built on breakthrough Seadragon technology, it enables spectacular zooms in and out of web databases, and the discovery of patterns and links invisible in standard web browsing.

To download the tool and start developing your own Pivots simply using Excel just visit the official website www.getpivot.com (and buy a new powerful computer).

The Excel developer tool can be downloaded here

http://www.getpivot.com/developer-info/tools.aspx

Thanks for prompting us to write about this @ianlyons!

February 22, 2010

Ad:Tech interview on paid vs. free web analytics and the keys keys to a successful data strategy

Leading up to our session at ad:tech in Sydney this year, Jennie Williams from Ideagarden recently interviewed me on my thoughts regarding paid vs. free web analytics platforms and the keys to a successful data strategy. Have a look at the short video below if the following questions sound interesting to you.

Data is coming to the top of the agenda for many marketers, why is that?
What are the key challenges in achieving a great data management plan?
How should marketers go about deciding between paid vs. free analytics tools?

For more information on the upcoming ad:tech session content visit the official ad:tech website or read our earlier blog post announcing the session panelists.

Below are two of our key slides to further explain what I'm talking about in the interview. Part of Datalicious's service proposition is about A) helping companies to determine what their data can be used for at different stages of the customer life cycle (or the customer data journey as we call it)

A) The customer data journey

as well as B) helping companies to move through the different stages of their corporate data journey and the resulting changes in technology, resources and processes requirements.

B) The corporate data journey

Email me at cbartens@datalicious.com if you have any questions or want to find out how we could help your company.

February 17, 2010

Sneak preview of Visible Measures new social video campaign tracking tool

This new social campaign measurement tool looks quite interesting, I especially like the overview for each video including reach, comments and ratings.

Check out their publicly available charts below on the top 10 ad campaigns and dig a little deeper in the help section if you want to find out about their methodology (the detail is pretty thin though).

Top 10 advertising campaigns

http://www.visiblemeasures.com/adage

Help section on methodology and definitions

http://www.visiblemeasures.com/help/show/