This is a must watch video for all data fans, it includes a few cool data visualisation examples. David also talks about data being the new oil and tries to coin the new phrase of "data being the new soil" (i.e. insights and innovation spring from it), great idea I think but it comes across as a bit wanky. Anyway, awesome examples and great video!
Amazing source of information to get a deeper understanding of what triggers your audience interest. Below is a sample output showing me videos that 25-34 year old males in Australia like to watch including search terms used and how well they index by category. Nice!
Try the audience insights tool here
http://video-analytics.google.com/yap/iba
Or check out the other beta options
http://www.youtube.com/testtube
So far you could only see stats for videos you uploaded yourself but now there's an additional tab underneath some YouTube videos that allows everyone to see a select set of data (example video http://www.youtube.com/watch?v=_jlacP_LcXc).
The YouTube audience is large and diverse: Includes all the family: 14-17 year olds only make up 7% of Australian YouTube users (18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10%). Are workers, students, stay-at-home mums and retirees: 57% are working, 19% are stay at home, and only 15% are studying. Encompasses all life stages: 55% are married, 35% are single and 9% are divorced. Are not just techies and nerds: 61% of YouTube users are not tech-savvy.
Read more results of the Google survey here:
http://www.techmarketer.com.au/youtube/
