Well, we're proud to annonce the new Sydney and Melbourne dates for our ADMA course, Analyse To Optimise, that launched last year. The course is designed to enable you to turn data into actionable insights that will actually have an impact on your company's bottom line so visit the ADMA website and check out the course outline if that sounds interesting.

During the two day cours you will learn how to define a metrics framework and find or develop the right data to be able to bring your metrics to life as well as extract some actionable insights from it. We will examine a multi-channel campaign flow and how it can be turned into a media attribution model to help drive media effectiveness as well as techniques to increase conversions to improve overall return on advertising spend. 

Apart from cutting edge theory, the course also includes plenty of hands on exercises that will enable you to impress your clients and managers with real insights and not just spreadsheets.

Please visit the official course page on the ADMA website for more information or to book or email education@adma.com.au.