ADMA Digital Council: Direct marketing in the digital age, the power of effective targeting strategies
The slides below are from our recent ADMA Digital Council presentation and try to explain how effective targeting at different stages of the customer lifecycle can help to transform prospects into customers as well as help to reduce churn. The presentation covers all aspects of on and off-site targeting from basics over technology to management and strategy.
Please contact us at insights@datalicious.com if you have any questions or would like to find out how a targeting strategy could help your business to convert prospects more effectively and to reduce churn of existing customers.
