Just in case you missed me on the ADMA Panel on Online Behavioral Advertising this morning, I thought you might find the below slides on the new industry best practice guidelines for behavioral advertising interesting (and the video amusing).

ADMA, its various counter parts and the major publishers have really done a great job to get this off the ground so quickly. By giving the public choice and informing them about behavioural targeting through the official youronlinechoices.com.au website, they have successfully countered forced legislation and avoided a 'do not track disaster' similar to the EU (for now anyway).

However, this is only the first step, it is now up to marketers to implement the guidelines and start using the behavioural data that is being collected to actually add some value to consumers through relevant advertising otherwise people will continue to feel uneasy about all the data that is being collect on them (and rightfully so).