Visit Datalicious and Inxmail at Ad:Tech 2010 in Sydney to learn about advanced email marketing
Visit Datalicious and Inxmail at our combined stand at Ad:Tech in Sydney on Tuesday and Wednesday this week if you want to find out how to elevate your company's email marketing to the next level using a combination of advanced web analytics, merchandising and automatic email targeting.
Most companies would already be working with basic segmentation based on self-selected user interestes to make their email campaigns more targeted. However, the key problem with this approach is that users' interests change over time so in order to remain relevant, marketers need to keep up with their users' changing preferences.
The easiest and most accurate way to keep user profiles updated is to combine already existing static profile information with dynamically collected and more up to date data such as the users' observed campaign and website behaviour.
Automated email campaigns based on dynamic profiles in combination with on-site merchandising can deliver highly targeted and integrated campaigns, delivering a superior user experiences and increase in conversion rates.
Visit us at Ad:Tech this week to find out how to boost your email marketing or email us at insights@datalicious.com anytime.
