If you've ever wondered what Business Intelligence systems (or BI for short) are all about and how you can use them, and your data, to their fullest potential then you should read my article in the Power Retail report on Business Intelligence. Among other topics, the special report covers the following.

• Current trends in BI and its implementation
• Tips and case studies for using BI in your organisation
• Reviews of Cognos, Oracle Business Intelligence and Tableau Software
• The ways in which marketers can use data in everything they do (written by yours truly).

Specifically, I have a look at how marketers can use data for ROI measurement, segmentation, and probabilistic modelling, common complexities and pitfalls. I hope you like it.