Below are yesterday's slides from the Competitive Intelligence presentation at the Online Marketer conference in Melbourne.

We used the recent grounding of the Qantas fleet as an example to showcase some of the free (and paid) online tools that can be used to collect competitive intelligence - in our example, insights informing a Virgin campaign designed to poach Qantas customers.

Check out the tools we used and please leave a comment on this post if you know of any other great competitive intelligence tools!