New Facebook Instant Personalisation enables sites to use profile data to customise experience
Have you heard of Facebook Instant Personalization before? No, me neither until about 5 minutes ago when I was surfing Yelp and saw the below layer pop-in at the top of the page (kinda cool to be honest). Looks like Yelp can use my Facebook profile to customise my Yelp experience now!
Facebook writes "Just as your News Feed on Facebook is built uniquely for you, instant personalization sites let you easily bring your friends and interests with you.
Partners adhere to Facebook's guidelines and may only use your public information to serve you a personalized experience. This basic information includes name, profile picture, gender, networks, list of friends, and other information shared with everyone, and is the same information that you currently share with your friends on Facebook."
For more information visit the official Facebook Instant Personalization page.
