Just in case you haven't noticed yet, Google introduced a new search results page feature - previews! If you don't click on the actual search result page link but just somewhere in the vicinity of the listing an overlay pops up showing a preview of what you will get if you decide to click through. 

Interestingly enough, the preview function is only available for organic search results (which seems a bit inconsequential) but nevertheless an interesting innovation and I'm wondering how this will impact click-through rates (please share if you notice anything in your data). If anything, the new feature will elevate the importance of appealing website design as I cannot imagine people clicking through to lame looking landing pages anymore.