Google just uploaded the videos from last year's Think Auto events in Sydney and Melbourne so I thought I'd share that with you. Check out the below recording including slides on how we think the automotive industry could crack cross-channel media attribution and finally give digital the credit (and budgets) it deserves.

The presentation covers basic media attribution best practice as well as some suggestions on how to track offline media responses online and link offline car sales back to online campaigns and website behaviour. Have a look, especially if you work in marketing in the automotive industry, as everyone seems to know how important digital is in the research process but no-one seems to be able to quantify exactly how much - here's a few ideas.