Exciting news for all data obsessed search marketers, Google just added page level data to its Webmaster Tools! Previously Google would only show you how your entire domain was ranking for organic search terms but now you can also see the same data for your top pages (see below).

Google Webmaster Tools will tell you what pages are ranking organically for what search terms, how many times your pages were displayed on search results pages (i.e. impressions), your average rank, the amount of clicks and the click-through rate including change over time.

Essentially Google is now providing marketers with the organic equivalent of AdWords data so download your paid search data from AdWords, your organic search data from Webmaster Tools and compare the two and I'm sure you will find some interesting insights that will allow you to optimise both your paid and organic search campaigns. 

Given there's already and integration between Google Analytics and Webmaster Tools (i.e. you can use the Google Analytics code to authenticate your site rather than having to add meta data), I'm also wondering how long it will take for Google Webmaster data to appear in Google Analytics so we don't have to manually compare the two data sets.