Jet Interactive and Datalicious are excited to officially announce a new integration that makes call data available in Google Analytics.
Marketers are now able to get a full 360 degree view of their campaign performance across online and offline responses from one location using the familiar Google Analytics interface (see screen shot below).
Similar to allocating unique click-through URLs for campaign tracking online, companies should allocate unique phone numbers as calls to action to specific media channels if they’re not doing so already. However, instead of manual Excel reports marketers can now use Google Analytics to monitor online and offline campaign responses in almost real-time.
Visit the Jet Interactive website for more information or email us at firstname.lastname@example.org if you would like to find out how to enable this integration for your Google Analytics account or another other web analytics platform such as Omniture.