McKinsey: consumer decision funnel not linear anymore
Awesome McKinsey article on the changing purchase funnel which really isn't a funnel anymore after all, it's more like a circle. The implications for brand advertising/equity and the role of search in the buying process are massive.
Watch the animation here.
http://www.mckinseyquarterly.com/wrapper.aspx?ar=2373&story=true&url=http%3a%2f%2fwww.mckinseyquarterly.com%2fThe_consumer_decision_journey_2373%3fpagenum%3d1%23interactive&pgn=code09_exhibit Read the original article here.
http://www.mckinseyquarterly.com/The_consumer_decision_journey_2373
