Exiting news on the Google Website Optimizer front! The optimisation team over at Google have launched an extension to their API that allows CMS providers to include the Website Optimizer service into their platforms, thereby enabling their customers to run tests without ever having to touch their website code (all happens on the backend, i.e. what page to serve to what visitor).
"[...] integrations allow you to create and launch Website Optimizer experiments without touching your website's code."
To find out more watch the below video or check out the below original blog post