Study and poll: Privacy regulations on behavioural targeting won't help consumers but harm companies
There's a new study from the think tank Technology Policy Institute which concludes that new online privacy measures won't help consumers but hinder online companies.
"Regulation should be undertaken only if a market is not functioning properly and if the benefits of new measures outweigh their costs," states the 56-page report, "In Defense of Data." "Our analysis suggests that proposals to restrict the amount of information available would not yield net benefits for consumers."
The paper pretty much reiterates known statements from a decade ago but it's a good summary anyway. Have a read and please comment on this post or at least participate in the poll, would love to know what you think about behavioural targeting online.
