RECMA data visualisation comparing media spend by country around the world including Australia
Ever wondered where Australia sits in terms of media spend globally? Well, have a look at the below map from RECMA that Nico just put me onto, it visualises the overall billings of the media agency industry in each country.
Looks like we're still ahead of India and the Middle East and already behind Russia and China (but not by that much). Actually, I wonder how accurate the China figures are, they somehow seem low.
Anyway, if you're interested in media statistics, you should check out the RECMA website, they have a lot of interesting global and domestic reports.

