Moore’s Law has prevailed in the online services space  - the cost of online infrastructure is now at a point close enough to nothing to cost nothing.  Thanks to Google, only pay for what you use, on demand and accessed anywhere because it’s stored in ‘the cloud’ for $0.10 a gigabyte of bandwidth, or $0.0001 per email.

Check out Google App Engine, a platform that let’s developers host and run applications. Up to a generous quota for free, and then by the gigbyte.

http://code.google.com/appengine/docs/whatisgoogleappengine.html

One of the cool ‘useful’ apps using this ‘zero cost’ platform is behavioural targeting and segmentation app BTBuckets. 

A behavioural targeting and segmentation tool running off the Google App Engine, along with Amazon Web Services AWS platform, it’s delivered free for up to 5 million impressions a month. The interface is 2.0 with easy to use, obvious functions that so often get missed in more expensive options. The app segments and triggers different kinds of events for different users. It’s useful, and equivalent to traditional software options worth $10,000 a month or more. But, there’s a catch, this app also aggregates all of the user information in its system to provide demographic and behavioural data into ad-serving systems. Subsidised by the new marketers quest for more granular targeting of their audience. Be prepared to have to change your privacy policy.

http://www.btbuckets.com/

http://aws.amazon.com/publicdatasets/

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