In case you missed my presentation on The Power of Raw Visitor Data at today's SiteCore Dreamcore event in Sydney, check out the below slides.

SiteCore's build-in visitor profiling and segmentation capabilities are awesome but you can do even more advanced data mining and modelling by connecting to the platform's raw web analytics database with tools such as Tableau and SPSS. 

The dataset basically contains all campaign response and visitor behaviour in a readily accessible MS SQL data warehouse which makes it easy to create custom Tableau reports and interactive dashboards as well as run more advanced statistical analysis in SPSS such as regression modelling. In addition, Tableau makes it easy to combine the web analytics data with additional data sources such as your CRM or call center data.

You might also want to have a look at our earlier blog post and video on how to use Tableau to analyse raw SiteCore web analytics data and build interactive dashboards.