SuperTag release 4/2012: SiteCatalyst & DoubleClick enhancements plus conversion de-duplication
Although we should have taken a break after finally launching the new improved user interface last week we got stuck right back into it! Check out the new features and enhancements we released this week as well as the respective screen shots below.
- Enhancement: Generic bug fixes (yep, those little buggers just creep in no matter what we do so let us know if you find one :)
- Enhancement: Completely configure and customise all Adobe SiteCatalyst settings including custom props, eVars and events based on custom business rules and any available page element (i.e. URL parameters, cookies, JavaScript variables, DOM elements)
- Enhancement: Implement and customise all types of DoubleClick tags including counter and sales activity tags to implement display re-targeting and conversion tracking without copying and pasting any JavaScript
- New feature: Selectively trigger affiliate (and any other conversion) tags based on the first or last campaign touch point (frist or last click) to de-duplicate conversion and avoid double paying your advertising partners in CPA deals
Have a look at your account to experiment with the new features yourself and let us know if you have any questions or comments or contact us for a demo.
