TAG: adma

If we want to increase ROI and make our marketing dollars really count, we need to look at how we are maximising the usage of our data assets. Check out the below slides and Excel template from my recent presentation at the ADMA Data Day event in Melbourne and Sydney, to find out how you can start making the most of your data and prioritise your activities for maximum impact. The best way to increase ROI is usually to optimise the conversion funnel from the bottom up. Rather than direct all [...]

In this increasing complex media world, the ADMA Multi-Channel Marketing Certificate is an awesome foundation for any Marketer and teaches how to develop effective strategies in this environment. We especially like the course as we get to do a gue…

ADMA’s CEO Jodie Sangster recently presented this awesome summary of the privacy act changes and what they mean for marketers at the ad:tech Digital Data Summit in Sydney. This is a must read for all marketers – and make sure you read it properly,…

Just in case you missed me on the ADMA Panel on Online Behavioral Advertising this morning, I thought you might find the below slides on the new industry best practice guidelines for behavioral advertising interesting (and the video amusing). ADMA…

Are you still attributing 100% of conversion credits to the last campaign touch point, the ‘last click’? Have you maxed out the search channel and need to investigate other channels such as display to keep growing but are unsure how to track ROI? …

Would you like to start running smarter data driven marketing campaigns? Do you need a data strategy for your organisation? Have a look at our slides from yesterday’s ADMA Data Day strategy workshop to get a few ideas on multi-channel data collect…