TAG: adma

How to boost cross-channel marketing effectiveness through advanced targeting

by Christian Bartens on
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If we want to increase ROI and make our marketing dollars really count, we need to look at how we are maximising the usage of our data assets. Check out the below slides and Excel template from my recent presentation at the ADMA Data Day event in Melbourne and Sydney, to find out how you can start making the most of your data and prioritise your activities for maximum impact. The best way to increase ROI is usually to optimise the conversion funnel from the bottom up. Rather than direct all [...]

ADMA guest lecture slides on measurement and metrics at Multi-Channel Marketing Certificate

by Christian Bartens on

In this increasing complex media world, the ADMA Multi-Channel Marketing Certificate is an awesome foundation for any Marketer and teaches how to develop effective strategies in this environment. We especially like the course as we get to do a gue…

ADMA Data Day presentation on ClearSaleing multi-channel media attribution from Adam Goldberg

by Christian Bartens on

Are you still attributing 100% of conversion credits to the last campaign touch point, the ‘last click’? Have you maxed out the search channel and need to investigate other channels such as display to keep growing but are unsure how to track ROI? …

ADMA Data Day strategy workshop slides on multi-channel data collection and campaign execution

by Christian Bartens on

Would you like to start running smarter data driven marketing campaigns? Do you need a data strategy for your organisation? Have a look at our slides from yesterday’s ADMA Data Day strategy workshop to get a few ideas on multi-channel data collect…