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ADMA Forum presentation slides on Eliminating Waste and Increasing Relevance through Targeting
Below are the slides from our recent ADMA Forum presentation on Eliminating Waste and Increasing Relevance through Behavioral Targeting: An Introduction. Please let me know your comments and thoughts, keen to get your feedback.
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Posted by Christian Bartens
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Watch our Managing Director, Christian Bartens, present today at the ADMA Forum 2010 in Sydney
At 12pm on the Exhibition floor in the Epsilon seminar center.
Eliminating Waste and Increasing Relevance through Targeting: An Introduction
- Defining segments and input sources
- Exploration of behavioral and transactional data sources
- Developing integrated solution combining various different data sets and systems
- Extracting greater program efficiency for an effective targeting program
At 4pm in the Data & Analytics stream upstairs.
Gaining a 360 View of Your Potential Customer: A Cutting Edge Approach at Telstra
Christian Bartens, Managing Director, Datalicious and Karen Ganschow, Executive Director Relationship Marketing & Online Telstra.
- Developing a full profile of potential customers
- Ensuring email addresses are captured at every interaction
- Strategies for leveraging the information you have to gain social media identity
- Connecting offline sales to online through email receipts
Posted by Leila Seith Hassan
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Free ADMA Data & Analytics Council event with Peter Hanlon, Westpac executive and data evangelist
Peter Hanlon, current Westpac Group Executive People & Transformation and previously responsible for all retail and business banking (and ongoing Westpac data evangelist) will share his personal experience on the importance of data for boosting marketing careers as well as business optimisation in general and of course there will be time for drinks and networking afterwards as well.
When: Next Wednesday, 26th of May 2010, 6.30-8.00 pm
Where: Westpac Place, 275 Kent Street, Sydney CBD
Where: Westpac Place, 275 Kent Street, Sydney CBD
Please email councils@adma.com.au to register (the event is on the top floor so your name needs to be on the list to get in) and take our short pre-event survey on the current state of data and analytics in Australian direct marketing industry (we'll share the results at the event).
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Posted by Christian Bartens
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Christian Bartens, Managing Director of Datalicious, new chair of ADMA Data & Analytics Council
We are exited to announce that Christian Bartens, Managing Director of Datalicious, has recently been appointed as the new chair of the ADMA Data & Analytics Council.
Everyone here at Datalicious is very excited about the opportunity to help shape industry best practice and to promote the increasing importance of digital data for the future of direct marketing.
The ADMA Data & Analytics Council was founded to
- Look at all aspects of data management, modelling, customer profiling and marketing effectiveness measurement
- Examine media optimisation and the appreciation of different techniques in identifying channel performance in isolation and across multi-media and integrated campaigns
- Develop best practice techniques in customer analysis, modelling and predictive-ness as well as campaign optimisation
- Explore accountability and robust measures used by marketers to demonstrate ROI as well as marketing’s direct influence on business financial performance
- Consider data availability, access, storage and use from all perspectives of marketing and value management
Email Chris at cbartens@datalicious.com or subscribe to our Twitter feed @datalicious to stay up to date on all things data including upcoming Data & Analytics Council events.
The objectives of ADMA Councils in general are to
- Provide forums for sharing information on matters of specific common interest aimed at increasing the industry sector body of knowledge
- Assist in the development of a unified approach on public policy and regulatory matters
- Identify gaps in the suite of ADMA’s education, seminar and conference programmes and to assist, as required, in the development of content to fill those gaps
- Develop, where appropriate industry best practice guidelines that set ADMA members apart from others in the industry
- Add value to ADMA memberships
Other ADMA Councils include Agency, Contact Centre, Digital, Email / Mobile, SEM / SEO, Social Networks & Media, Mail Marketing, Multi-Channel Acquisition, Relationship Management / Customer Management.
Visit www.adma.com.au for more information on councils in general or email membership@adma.com.au.
Posted by Christian Bartens
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ADMA Data Day audience poll results on consumer contact preference vs. channel effectiveness
With the support of Edentify (thanks guys, super fast turn-around on your end) we did a little live poll this morning at the ADMA Data Day 2009 asking a couple of hundred Australian direct marketers the following two questions:
Poll 1: Thinking of yourself as a consumer which of the following channels would you prefer companies to use when communicating with you (select only one)?
Poll 2: Putting your direct marketer head back on, which is the most effective direct marketing channel for your company (select only one)?
The below results are only very top-line and would most likely differ by industry and product (i.e. price) but it's comforting to see that a great majority of people would like to be communicated with via email and that marketers also think email is a very effective channel that works for them (same goes for DM). More of a concern is that is seems that no-one really wants a phone call but quite a few marketers consider phone calls an effective direct marketing channel.
If all this sounds like a familiar challenge to you and you'd like to know how data and analytics can help to select the most suitable channel at the right point in time or just want to contribute to industry best practice then please join the new ADMA Data & Analytics council by emailing councils@adma.com.au.
Check out the Edentify Bubble Toolbox yourself hereÂ
http://www.edentify.com.au/
Posted by Christian Bartens
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ADMA Digital Certificate: The perfect journey
Check out the slides from my recent guest lecture at the ADMA Digital Certificate course. This time it was about customer experience across multiple channels and how data can help improve the experience for prospects as well as existing customers.
(download)
Posted by Christian Bartens
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ADMA Digital Certificate: Why data is sexy
Check out last night's course presentation for the ADMA Digital Certificate in Marketing on the 4 major data categories (campaign, customer, competitor and consumer data) and what the data in each category can be used for.
(download)
Posted by Christian Bartens
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Advanced digital targeting and merchandising
Are you showing the same content and ads to all prospects and customers? Would you like to test what more customized website content and online ads would do to your conversion and response rates? Flick through our recent presentation at the ADMA Digital Council on advanced online targeting if you want to find out more and get an overview of some of the challenges, technologies and concepts.
(download)
Posted by datalicious
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ADMA Digital Council: Direct marketing in the digital age, the power of effective targeting strategies
The slides below are from our recent ADMA Digital Council presentation and try to explain how effective targeting at different stages of the customer lifecycle can help to transform prospects into customers as well as help to reduce churn. The presentation covers all aspects of on and off-site targeting from basics over technology to management and strategy.
Please contact us at insights@datalicious.com if you have any questions or would like to find out how a targeting strategy could help your business to convert prospects more effectively and to reduce churn of existing customers.
(download)
Posted by Christian Bartens
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