Tag: adma

Australian Privacy Principles: What Are They And What Do They Mean?

by Daniel Dewar on
australian privacy principles come into effect march 12

As of March 12 the Australian Privacy Principles came into effect. Here’s what you need to know.   We often write about data at Datalicious. Truth be told, it’s all we write about. On March 12 2014 the Australian Privacy Principles (APPs) came into effect, replacing the National Privacy Principles which form part of the Privacy Act 1988. The Australian Privacy Principles came into effect on March 12. Source: Shutterstock.   There are 13 new privacy principles included as part of the change, set out over 5 parts. You can [...]

How to boost cross-channel marketing effectiveness through advanced targeting

by Christian Bartens on
Screen Shot 2013-05-20 at 9.55.21 AM

If we want to increase ROI and make our marketing dollars really count, we need to look at how we are maximising the usage of our data assets. Check out the below slides and Excel template from my recent presentation at the ADMA Data Day event in Melbourne and Sydney, to find out how you can start making the most of your data and prioritise your activities for maximum impact. The best way to increase ROI is usually to optimise the conversion funnel from the bottom up. Rather than direct all [...]

ADMA guest lecture slides on measurement and metrics at Multi-Channel Marketing Certificate

by Christian Bartens on

In this increasing complex media world, the ADMA Multi-Channel Marketing Certificate is an awesome foundation for any Marketer and teaches how to develop effective strategies in this environment. We especially like the course as we get to do a gue…

ADMA Data Day presentation on ClearSaleing multi-channel media attribution from Adam Goldberg

by Christian Bartens on

Are you still attributing 100% of conversion credits to the last campaign touch point, the ‘last click’? Have you maxed out the search channel and need to investigate other channels such as display to keep growing but are unsure how to track ROI? …