The DoubleClick Ad Planner top 100 most visited website rankings are now available for Australia and a whole range of other countries (up until now there was only a global top 1000 list). Check out the top 100 websites in Australia by visits, lots of Gambling sites in there which is pretty sad.
In cas you ever wondered where your Google Analytics data goes if you opt in to share it with the world, here is your answer: "To improve the quality of our site traffic estimates, we have upgraded our traffic estimation model. Our model uses a hybrid methodology that combines sample user data, from various Google products and services, with direct measured site-centric data. The model's direct measured signal is pulled from Google Analytics customer accounts that have chosen to opt-in to sharing their data with Ad Planner."
"In May 2009, we announced Ad Planner Publisher Center, which made it possible for publishers to opt-in their Google Analytics data to Ad Planner. We've now upgraded site profiles in Ad Planner to display this data in the worldwide charts for Daily Unique Visitors on site profile pages. For publishers who opted-in, their direct measured data is displayed as a solid line in their chart. For example, Gamezhero, a website offering free online games, opted-in their Google Analytics data in June. Here's what their worldwide chart for Daily Unique Visitors looks like now."
I love how every couple of months Google turns it up and adds some new funk, very useful funk to it’s suite of free insight and planning tools.
And the most recent update is no different. From an ease of use perspective clearly number 1, and becoming a real challenger to premium market research products from the likes of Neilsen and Hitwise. The great thing, this kind of rich data is no longer exclusive to those advertisers that can afford to sign long term expensive contracts and it is free for whoever wants to start learning a little more about their audience and target market’s behaviour online.
One of the unique advantages of the Google Ad Planner is the ability to incorporate search data – key behavioural data – into the technology lets you find quite specific audiences. With people searching an average of 200+ times per month, certainly this can add some massive value to the segments and quality of insights returned.
So what’s new in Google Ad Planner new release?
Rich charting function within the Audience section, let’s you identify sites that match the profile quickly and easy based on reach and composition index. This used to take me hours in excel to make look this good!
Other features added to Google Ad Planner is the ability to search by sub-domain, and ability for publishers to opt-in additional publisher shared Google Analytics metrics so we get panel based data and real data
There’s also a webinar coming up, please contact me for some details.
More details can be found at www.google.com/adplanner
