May 14, 2010

We're hiring! Looking for a Technical Analyst to join our team of data geeks in Sydney ($50-60K)

Datalicious is hiring!

We're looking for a Technical Analyst to join our team of data geeks in Sydney.

If you are a junior web developer with 1-2 years of work experience in a digital agency (or an analyst with exceptional technical skills) who would like to get into web analytics and data driven marketing then you should apply.

What you should bring to the table

Ability to respond to client deadlines when necessary
Keen interest in all things web analytics and online optimisation
Basic understanding of paid and organic search marketing principles
Strong JavaScript and HTML coding skills, PHP and MySQL a bonus
Entrepreneurial spirit, business or marketing degree would also help
Experience with Omniture and Google Analytics would be a big bonus
Experience with Google Web Site Optimizer would also be useful
Basic understanding of HTTP and FTP protocols is a must
Flexibility, adaptability, problem solving and lateral thinking
Basic Excel, Word and PowerPoint skills

How we will reward your efforts

Exposure to a growing list of large and interesting clients
Highly flexible working hours in a dynamic team environment
Young start-up with a "work hard, play hard" company attitude
Training on industry leading tools such as behavioural targeting engines
Plenty of development and career opportunities in fast growing business
And of course you get a salary and maybe even a bonus

If the above sounds just like you, then email us at insights@datalicious.com, we'd love have a chat and meet you in person.

May 6, 2010

Dwell rate: New display advertising metrics and benchmark report from Eyeblaster

Eyeblaster just launched an interesting new report that shows a correlation between dwell time for interactive ads and increased conversion rates.

The connection is sort of obvious but nevertheless good to see some confirmation and wonder if we will see some more mini applications within display ads now comparable to Facebook apps.

Highlights of the report include

Ads with a high Dwell Rate are more likely to have a high Conversion Rate.
A new study by Microsoft, comScore and Eyeblaster shows Dwell’s effectiveness.
High Dwell triples brand related search, increases traffic by 69% and brand engagement.
Placements in which users spend ample time on the web page increase Dwell Rate.
Ads that are more visible over the publisher’s content have a higher Dwell Rate.
Combining video into creative increases Dwell Rate by 29% and doubles Dwell Time.

Download the full research report here.
http://bit.ly/benchmarkByEb

March 5, 2010

Eyeblaster research: Share of display and search conversions by vertical

The debate around whether display influences search behaviour or not has been going on for a while but I don't think anyone really doubts the impact on search anymore, the question is how much. So it's nice to see some research on how this differs by vertical. The below Eyeblaster graph shows the share of search and display conversions by vertical.

Interesting to see would be how the impact of display on search behaviour differs depending on the brand awareness in market for a particular brand. Datalicious client research indicates that the weaker the brand awareness in market for a particular brand, the stronger the impact of display advertising on search behaviour and conversions.

Request the full Eyeblaster report here

http://bit.ly/searchdisplay

October 27, 2009

Old News: Travelocity Offers Hope in Evolution of Display Advertising

Travelocity Offers Hope in Evolution of Display Advertising. Targeted Audience and Real-Time Campaign Updates Put Brand's Efficiency Ahead of the Industry Curve

An early sign of hope for the channel comes from Travelocity, whose best-performing online ad campaigns came after the No. 2 online travel agency sought to deliver customized messages based on its visitors' site search history.

Last year, the travel site dumped the old way of online display ads, such as serving up generic messages like "Find low fares on Travelocity. Book now." Its messages are now targeted in real-time based on visitors' most recent search activities.
Travelocity's targeted approach has yielded big improvements over its previous online campaigns; new campaigns require fewer ad impressions to convert site visitors to purchasers, driving Travelocity's cost-per-transaction down 79%. It also saw a 230% increase in bookings; click-through rates jumped 651%.

via adage.com

Wow, nice press release but unfortunately Vodafone was doing the same thing already two years ago with our help, I know we should have started writing our blog earlier. Back then we dynamically wrote Eyeblaster re-targeting tags into pages based on product pages visited, external search terms as well as internal site search terms which then allowed us to customize the display banner activity outside the Vodafone website. Drop us a line if you're interested in a similar solution to improve your media ROI. It's not rocket science, can be implemented quickly and only needs a bit of planning.