Tag: adtech

Five Things You Can Look Forward To At ad:tech

by Christian Bartens on
ad tech interactive marketplace

With three weeks to go until the 2014 ad:tech conference, here are a few things to start getting excited about.   If ad:tech haven’t given you enough reasons to attend the 2014 conference, here’s a few more reminders: New Ideas For Old Problems (Forgive the shameless plug) I will be presenting with Andrew Wong, Digital Marketing Manager at Reckitt Benckiser. We will speak on how organisations can use data to run smarter, more targeted campaigns that can increase the bottom line. Datalicious and Reckitt Benckiser combined geo-demographics, retail transactions and […]

ad:tech Singapore: Cross-channel targeting or how to coordinate the user experience and boost conversion

by Christian Bartens on

McKinsey established sometime ago, that a coordinated end-to-end user experience across channels can lead to an increase of up to 10-20% in revenue for online businesses – and a coordinated end-to-end user experience is nothing else than targeting…

ad:tech Singapore: Multi channel media attribution or why measuring the last click is just not enough

by Christian Bartens on

Most marketers (and especially those that listened to me at ad:tech in Singapore recently) have by now realised that the ‘last-click gets all the credit’ attribution model favoured by Google and so many others is not actually representative of how…

Datalicious workshop on digital data, campaign measurement and optimisation at upcoming ad:tech

by Christian Bartens on

We’re excited to announce that Hamish Ogilvy, our Head of Data, will be running a workshop on digital data, campaign measurement and optimisation at the upcoming ad:tech event in Sydney The workshop will be held from 10-1pm on Wednesday, March 9th…