ADMA’s CEO Jodie Sangster recently presented this awesome summary of the privacy act changes and what they mean for marketers at the ad:tech Digital Data Summit in Sydney. This is a must read for all marketers – and make sure you read it properly,…
McKinsey established sometime ago, that a coordinated end-to-end user experience across channels can lead to an increase of up to 10-20% in revenue for online businesses – and a coordinated end-to-end user experience is nothing else than targeting…
Most marketers (and especially those that listened to me at ad:tech in Singapore recently) have by now realised that the ‘last-click gets all the credit’ attribution model favoured by Google and so many others is not actually representative of how…
We’re excited to announce that Hamish Ogilvy, our Head of Data, will be running a workshop on digital data, campaign measurement and optimisation at the upcoming ad:tech event in Sydney The workshop will be held from 10-1pm on Wednesday, March 9th…
Visit Datalicious and Inxmail at our combined stand at Ad:Tech in Sydney on Tuesday and Wednesday this week if you want to find out how to elevate your company’s email marketing to the next level using a combination of advanced web analytics, merc…
Leading up to our session at ad:tech in Sydney this year, Jennie Williams from Ideagarden recently interviewed me on my thoughts regarding paid vs. free web analytics platforms and the keys to a successful data strategy. Have a look at the short v…