Tag: advertising

Viewability Measurement For Display Advertising Ready For Trading

by Juan Delard on
datacollector has viewability capability built into its platform

Viewability has been given the green light to become part of the display advertising ecosystem. How will ‘viewable display impressions’ impact the industry?   There have been a few high profile articles recently on Viewability, its role in display advertising and the changing ways of how we view the web. Yesterday the Media Rating Council (MRC) gave the green light for Viewability trading to begin, allowing for the metric to be included as a part of the display advertising system. What is it? Viewability measures whether an ad is actually [...]