ClearSaleing, one of the key media attribution providers, just released an interesting new research study hinting at the return of display advertising and its reemergence as a key revenue driver (as long as companies can accurately track display i…
Most of you probably already know that LinkedIn now offers an advertising platform called Direct Ads similar to Google Ad Words and Facebook Advertising but I just launched a test campaign for Datalicious and was impressed by the targeting options…
Eyeblaster just launched an interesting new report that shows a correlation between dwell time for interactive ads and increased conversion rates. The connection is sort of obvious but nevertheless good to see some confirmation and wonder if we wi…
The guys at AdGooroo have published another one of their search advertising reports which contains some really interesting data. Especially the share of advertisers by search engine and most expensive keywords reports are worth having a closer loo…
I’ve spent a lot of time thinking about social networks and their marketing (revenue) model, and I’ve recently drawn an ugly conclusion: They’re flawed. Why is that? Traditional media operates in two channels — content and marketing. Think about …
There’s yet another research report on the impact of display advertising on search, this time from iCrossing (see list of reports below), but I don’t think anyone is disputing this fact anymore (nevertheless good to get confirmation). I think mark…