TAG: analytics

If you have the intention of working in a data and analytics role or maybe would like to join the Datalicious team at some stage, then the below data analytics courses might come in handy. Give yourself the best chance of being hired by completing one or more of the following free training courses that the Datalicious team members go through as well. There are courses ranging from web analytics over big data to statistics and predictive modelling. Data & technology JavaScript course by Codecademy – Knowledge and proficiency in [...]

Improve your website’s analytics and performance, both speed and conversions, with tag management. Tags are JavaScript code snippets embedded in the HTML that send and receive data from a website (and mobile apps). They not only allow digital marketers to monitor vistior behaviour such product preferences and sales but also enable them to enhance the user experience through targeting and testing. Problems without tag management While JavaScript tags are extremely useful, there are side effects to using them. Most tags, while simple during inception, are quite difficult and complex to code and [...]

If you are an experienced web analyst with 2-3 years of work experience (ideally in a digital agency environment) and are looking for a challenging new role in one of the most innovative data and analytics companies in Australia then you should apply. Please note: Web developers without any web analytics experience need not apply! What you should bring to the table Keen interest in all things web analytics and online optimisation Proven experience with Google Analytics and SiteCatalyst a must Google Analytics IQ or SiteCatalyst certificates a massive bonus [...]

With so much user-generated data available in real time, brands and marketers face a challenge: How do we make the most of this unprecedented social activity? How do we reliably measure the pulse of our users, become more effective in our outreach, and engage customers to encourage brand advocacy and more sales? It is increasingly important for business owners to understand how to make their social media data actionable – and that process starts with the right metrics. Without effective measurement you will end up wasting time and energy on [...]

MapReduce, Hadoop, and doing it yourself The Data Team attended the fantastic Big Data Meetup organised by Rami Mukhtar from Ambiata last night. I’ve been a very times before and always enjoyed it, but it’s become particularly relevant now that Ra…

A few weeks ago some friends were debating whether Ponting should retire. There were arguments in favour, that he still had something to offer the team not only as a batsmen but also a fielder. The naysayers said that he just wasn’t what he used t…