Tag: analytics

Find out how Splunk is powering the OptimaHub Single Customer View

by Christian Bartens on
optimahub single customer view map

Explore the Splunk technology behind the OptimaHub. In May we unveiled the OptimaHub Single Customer View app, developed by Datalicious and Katana1, at the Splunk APAC Summit in China. At that event we ended up finishing a close second in the audience awards; an achievement we were very proud of as we presented a marketing-focused app in a very tech/back-end focused audience. Live event geo-tracking with the OptimaHub Single Customer Review. The OptimaHub uses data from individual apps to create a real-time single customer view. Using the Datalicious DataCollector for […]

Top Tools for Data Research & Building Insights

by Wan Bachtiar on

Finding the right tools for data research and how to get insights from the research. Data! Big Data! It’s everywhere! Everyone’s talking about data. Big data is producing big results. Kids will want to be data scientists instead of doctors. It’s a fascinating landscape to work in with data innovation happening on a daily basis. Data Democracy The most important aspect to the data revolution is the democratisation of a lot of the tools and processes. Small data teams are capable of matching large industry powerhouses if they’re smart and […]

Digital Marketing Brands And Agencies Fail At Data And Analytics

by Christian Bartens on
digital marketing brands and agencies are below competency when it comes to data and analytics

Digital marketing organisations know data and analytics… Really?   Despite increased budget resources to digital marketing strategy, platforms and channels, actual skill levels to execute digital marketing programs do not exist outside of digital teams. That’s the latest from Digital Chameleon‘s 2014 Digital IQ Index released yesterday, which conducted a digital skills assessment of participants in their online learning programs and has already generated a lot of interest within the industry. With a total of 651 survey respondents (361 identifying as working in media, 131 in brand and 133 in […]

SuperTag Tag Library Update: Monetate & Mixpanel

by Jeremie Leca on
mixpanel logo

The integration of SuperTag with StatCounter and Criteo make up this week’s Friday Release. Both integrations can be now accessed in your SuperTag library.   What is Mixpanel? Mixpanel is the most advanced analytics platform for mobile & web. Instead of measuring pageviews, it helps you analyse the actions users take within your application. An action can be anything from someone uploading a picture or playing a video to sharing a post. How does Mixpanel work? The Mixpanel snippet loads our SuperTag library onto the page asynchronously to keep your […]

How To Setup Advanced Content Tracking With Google Analytics

by Koen Kamphuis on
Advanced content tracking with Google Analytics

A simple include to your Google Analytics script can improve your content strategy.   Google Analytics has become ubiquitous with web analytics. While default content tracking setup is fairly simple, the data and insights it provides can be invaluable (assuming you’ve set defined goals and understand how the metrics work and which ones matter). The standard Google Analytics tag gives you information such as bounce rate, user behaviour, basic demographic information, pageviews, etc. Vital information for anybody with a website. In some instances, sites that rely on large sections of […]

Use web analytics to understand site traffic and boost user experience

by Antony Wilcox on
Google Analytics now provides cross device measurement as part of its web analytics offering.

Web analytics provides organisations with the ability to understand their site traffic and use the collected data to boost user experience.   Web analytics looks at the impact of a website on its users and user-behaviour based on a variety of metrics. A Nucleus Research report on the return on investment in web analytics showed that the average ROI for companies investing in analytics software is around 950%. Web analytics are a basic software that drives insights and really generates returns. There are many web analytics softwares available, including Adobe […]