Tag: analytics

Digital Marketing Brands And Agencies Fail At Data And Analytics

by Christian Bartens on
digital marketing brands and agencies are below competency when it comes to data and analytics

Digital marketing organisations know data and analytics… Really?   Despite increased budget resources to digital marketing strategy, platforms and channels, actual skill levels to execute digital marketing programs do not exist outside of digital teams. That’s the latest from Digital Chameleon‘s 2014 Digital IQ Index released yesterday, which conducted a digital skills assessment of participants in their online learning programs and has already generated a lot of interest within the industry. With a total of 651 survey respondents (361 identifying as working in media, 131 in brand and 133 in [...]

SuperTag Tag Library Update: Monetate & Mixpanel

by Jeremie Leca on
mixpanel logo

The integration of SuperTag with StatCounter and Criteo make up this week’s Friday Release. Both integrations can be now accessed in your SuperTag library.   What is Mixpanel? Mixpanel is the most advanced analytics platform for mobile & web. Instead of measuring pageviews, it helps you analyse the actions users take within your application. An action can be anything from someone uploading a picture or playing a video to sharing a post. How does Mixpanel work? The Mixpanel snippet loads our SuperTag library onto the page asynchronously to keep your [...]

How To Setup Advanced Content Tracking With Google Analytics

by Koen Kamphuis on
Advanced content tracking with Google Analytics

A simple include to your Google Analytics script can improve your content strategy.   Google Analytics has become ubiquitous with web analytics. While default content tracking setup is fairly simple, the data and insights it provides can be invaluable (assuming you’ve set defined goals and understand how the metrics work and which ones matter). The standard Google Analytics tag gives you information such as bounce rate, user behaviour, basic demographic information, pageviews, etc. Vital information for anybody with a website. In some instances, sites that rely on large sections of [...]

Use web analytics to understand site traffic and boost user experience

by Antony Wilcox on
Google Analytics now provides cross device measurement as part of its web analytics offering.

Web analytics provides organisations with the ability to understand their site traffic and use the collected data to boost user experience.   Web analytics looks at the impact of a website on its users and user-behaviour based on a variety of metrics. A Nucleus Research report on the return on investment in web analytics showed that the average ROI for companies investing in analytics software is around 950%. Web analytics are a basic software that drives insights and really generates returns. There are many web analytics softwares available, including Adobe [...]

Here’s why mobile marketing matters to your marketing strategy

by Priscilla Cheung on
Mobile uses will surpass desktop users in 2014. This is why mobile marketing matters.

The growth in mobile use means mobile marketing needs to be a part of your marketing mix.   According to a Comscore report based on Morgan Stanley research, global mobile users will surpass desktop users this year. The exponential growth in mobile usage makes the medium increasingly important for acquisition and retention marketing strategies. If your marketing office isn’t investing in mobile marketing now, it needs to. Mobile uses will surpass desktop users in 2014. This is why mobile marketing matters. Mobile marketing offers marketing offices the chance to engage [...]

Baidu uses data to visualise Chinese New Year travel movements

by Daniel Dewar on
Baidu-uses-data-to-visualise-Chinese-New-Year-travel-movements

China’s largest search engine visualises 3 billion planned trips during Chinese New Year.   Baidu, China’s most popular search engine has launched a heat map of travellers going home for Chinese New Year. The map shows where travelers are heading to, coming from and which routes have the most traffic during the country’s largest holiday. Baidu uses data to visualise Chinese New Year travel movements It’s the largest annual migration in the world, with more than 3 billion planned trips in during the festival. The Chinese rail ministry setup a [...]