Tag: atlas

Pros and cons of media attribution options: Google Analytics, SiteCatalyst, ClearSaleing, ad servers

by Christian Bartens on

There seems to be an increased buzz around cross-channel media attribution from many vendors lately and although we posted on the subject of attribution before we never really got into the nuts and bolts of the different platform options so here y…

Aussie: Custom web analytics implementation covering Google Analytics and Atlas ad server tags

by Christian Bartens on

Challenge Aussie engaged us to review their web analytics set-up including Google Analytics and Atlas ad server tags prior to a major website re-launch. Key shortcoming of the existing implementation was the lack of conversion goals and actual dol…