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February 18, 2010

Australian pricing and local support for Tableau Business Intelligence software

You might have heard the recent buzz about Tableau, but are wondering how to get hold of a copy for your business and whether the platform is supported in Australia?

Datalicious has recently entered into an agreement with the US based company and is excited to announce Australian prices and local support for the powerful platform.

In case you're not fully convinced yet, read Gartner's recent BI tool comparison and some of the feedback including "customer survey data shows that Tableau was chosen more often for functionality than any other vendor in the survey, with one of the highest overall product functionality scores."

Check out our sample multi-channel marketing dashboard or the official Tableau website for some sample visualisations.

Tableau Desktop Personal 
 Data mine flat files and create stunning visualisations.
AUD 1,100.00 (excluding GST)* 

Tableau Desktop Professional 
Data mine live databases and publish dashboards to the Tableau server.
AUD 2,000.00 (excluding GST)*

Tableau Server
Publish customised dashboards for up to 10 corporate users online.
AUD 11,000.00 (excluding GST)*

View the Tableau product tour or visit the official product pages to get more information and detailed technical specifications.

Please email Chris at cbartens@datalicious.com for volume discounts and education pricing as well as local support options.

*Prices may change anytime without notification.

           
Click here to download:
Australian_prices_local_suppor.zip (715 KB)

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Filed under  //   analytics   aud   australia   bi   business intelligence   christian bartens   dashboards   data   data mining   news   press   prices   products   reporting   reseller   software   tableau   tools   visualisations  
Posted by Christian Bartens 

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February 8, 2010

Free download: All Australian postcodes geocoded ready for data mash-up visualisation

As the analyst geeks among you probably know from experience, geocoding address data is pretty easy but sometimes it can take a while especially if you have a lot of addresses to process and clean. 

To save time we have downloaded the latest postcode file from the Australian Post website and geocoded it for you. Using the below file you can now at least visualise data on a postcode level, not ideal but at least something.

ZIP file containing all Australian postcodes geocoded
http://dl.dropbox.com/u/10822/Datalicious/All-Australian-Postcodes-Geocoded.zip

Australia Post download website for latest list of postcodes
http://www1.auspost.com.au/postcodes/index.asp?sub=2


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Filed under  //   australia   christian bartens   data   downloads   geo   geocoded   geotagged   postcodes   tableau   tools   visualisation   zip codes  
Posted by Christian Bartens 

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November 15, 2009

InteractionConsortium: Great interactive visualisation of Australian' web history

Check out the below interactive visualisation of Australian' web history form the InteractionConsortium to see how traffic volumes and audience sizes have changed for major Australian sites over the years.

http://avant.interactionconsortium.com/australian_internet/


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Filed under  //   australia   christian bartens   history   interactionconsortium   online   traffic   trends   visualisation   web  
Posted by Christian Bartens 

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October 8, 2009

McKinsey: Global housing bubble and why to keep renting in Australia for a while

Not entirely online related but still interesting data. Looking at the chart below it might be better to keep renting for a while in Australia if the downward trend continues.

Although the current crisis started with the bursting of the US housing bubble, other economies around the world are feeling the effects of their own real-estate booms and busts. From 2000 through 2007, a remarkable run-up in global home prices occurred (see exhibit). But that trend has reversed abruptly. In 2008, the value of US residential real estate fell 10 percent; the global average fared only somewhat better, declining by almost 4 percent. We estimate that falling home prices erased more than $3.4 trillion of household wealth in 2008. And because home prices are slow to correct, the current slide may persist for some time, which could depress global consumption.

Read the original article, "A global view of the housing bubble", here
http://www.mckinseyquarterly.com/newsletters/chartfocus/2009_10.htm

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Filed under  //   australia   christian bartens   downard   house   mckinsey   prices   real estate   rent   trends  
Posted by Christian Bartens 

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October 6, 2009

Australian brand sites losing to the Social Web

There's an interesting article published on digitalbuzz contending that the focus on driving customers to a brand site is no longer effective.  We have run the same analysis on the Australian market and the trends appear to be quite consistent: 50% declines in daily unique visits over the past 2 years (while search volumes for key terms in those categories remained the same or even increased).

Why the decline?

The DigitalBuzz article contends that;

  1. We are hanging out in social sites where relevant content finds us through our friends rather than searching out brands
  2. Content is being pushed off-site through mechanisms such as RSS Feeds, Twitter, YouTube Channels and Facebook Fan pages

It's the second part that I'm interested in exploring but first some pretty graphs ...

Car Makers

Electronics

Computers

Media

Okay - it all looks like we're losing interest in the interwebs - but wait, all that attention is going somewhere ...

Facebook & Twitter

Clearly facebook is the huge winner in terms of daily engagement although we may see twitter has made a good start and my overtake MySpace in the next 12 months!

What's a brand to do?

I think the opportunity is for brands to start thinking of themselves as publishers - of useful information for their customers.  This means going beyond describing the product to telling stories about how it might impact someone's life.  If this content is modular and shareable, it will find its way to social spaces where relevant conversations can happen around it.  These conversations are where trust is built and people move closer to a purchase decision.

Rather than pushing out campaign centric content on your timeline, it's now important to be there (wherever your customers are) when they are in the buying cycle.

Recommendations

  • Create customer centred content that is modular and has good metadata (descriptions)
  • Give permission (and guidelines) for people to take it to other online spaces
  • Attach a way to find you (for purchase or more info)
  • Put metrics on the important bits and pay attention to what's working
  • Monitor conversations and participate when appropriate

Example

Here's an an entry on Adam Brand's (he's a client) web site ...

And here it is on his Facebook fan page where it gets a lot more interaction and social proof ...

So what do you think?

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Filed under  //   australia   brand   google   graphs   social media   trends  
Posted by Ian Lyons 

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October 2, 2009

Techmarketer: Who is the Australian YouTube community?

via techmarketer.com.au

The YouTube audience is large and diverse: Includes all the family: 14-17 year olds only make up 7% of Australian YouTube users (18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10%). Are workers, students, stay-at-home mums and retirees: 57% are working, 19% are stay at home, and only 15% are studying. Encompasses all life stages: 55% are married, 35% are single and 9% are divorced. Are not just techies and nerds: 61% of YouTube users are not tech-savvy.

Read more results of the Google survey here:
http://www.techmarketer.com.au/youtube/

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Filed under  //   australia   christian bartens   demographics   google   reports   research   surveys   youtube  
Posted by Christian Bartens 

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September 30, 2009

Bing is growing but Google still dominates with 90% market share in Australia

Bing might be picking up market share in the US according to the latest eMarketer article but in Australia Google is still the dominating force (almost to a point where the additional effort/costs required to manage a 2nd or 3rd search account outweighs the actual benefit).

Take our poll: Do you bother with search marketing on Bing/Yahoo in Australia?
http://answers.polldaddy.com/poll/2058507/

Australia

USA

eMarketer: Analyzing the Bing effect
http://www.emarketer.com/Article.aspx?R=1007297

Hitwise: Data Center USA
http://www.hitwise.com/us/resources/data-center

Hitwise: Data Center Australia
http://www.hitwise.com/au/resources/data-centre

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Filed under  //   australia   bing   christian bartens   google   market   marketing   polls   search   sem   share   yahoo  
Posted by Christian Bartens 

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