Google Analytics just released a video with details on its brand new multi-channel funnels or media attribution solution that’s currently being introduced as a limited pilot. Watch the video below to see all five new reports in the new multi-chann…
We’re excited to announce that Hamish Ogilvy, our Head of Data, will be running a workshop on digital data, campaign measurement and optimisation at the upcoming ad:tech event in Sydney The workshop will be held from 10-1pm on Wednesday, March 9th…
StickyBits is a new service that lets you attach content to any bar code anywhere as long as you have an iPhone or Android. Other users who scan the same bar code can then see your comment or attachment (image, video, audio, etc). Try it now! Inst…
How many times have you talked about a truly integrated campaign but lacked a diagram and metrics framework to properly explain and measure the interaction between channels? We recently designed the below campaign flow and simplified metrics frame…
Similar to Omniture’s Campaign Stacking plugin Google has finally launched a new AdWords report called ‘Search Funnels’. Unfortunately, it only seems to consider paid search interactions leading up to a conversion whereas Omniture can path all sea…
Jet Interactive and Datalicious are excited to officially announce a new integration that makes call data available in Google Analytics. Marketers are now able to get a full 360 degree view of their campaign performance across online and offline r…