Tag: campaign

Datalicious workshop on digital data, campaign measurement and optimisation at upcoming ad:tech

by Christian Bartens on

We’re excited to announce that Hamish Ogilvy, our Head of Data, will be running a workshop on digital data, campaign measurement and optimisation at the upcoming ad:tech event in Sydney The workshop will be held from 10-1pm on Wednesday, March 9th…

Diagram: Integrated campaign flow and simplified metrics framework across multiple channels

by Christian Bartens on

How many times have you talked about a truly integrated campaign but lacked a diagram and metrics framework to properly explain and measure the interaction between channels? We recently designed the below campaign flow and simplified metrics frame…

Jet Interactive and Datalicious importing call data into Google Analytics for 360 campaign performance

by Christian Bartens on

Jet Interactive and Datalicious are excited to officially announce a new integration that makes call data available in Google Analytics. Marketers are now able to get a full 360 degree view of their campaign performance across online and offline r…