Datalicious Blog - Filed under 'campaigns'

February 17, 2010

Sneak preview of Visible Measures new social video campaign tracking tool

This new social campaign measurement tool looks quite interesting, I especially like the overview for each video including reach, comments and ratings.

Check out their publicly available charts below on the top 10 ad campaigns and dig a little deeper in the help section if you want to find out about their methodology (the detail is pretty thin though).

Top 10 advertising campaigns

http://www.visiblemeasures.com/adage

Help section on methodology and definitions

http://www.visiblemeasures.com/help/show/

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Filed under // analytics campaigns christian bartens measurement media reach social tools tracking video viral visible measures

Posted by Christian Bartens

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January 27, 2010

MediaPost.com: Facebook Develops Conversion Tracking Tool: What's A Fan Worth?

Facebook plans to add a conversion tracking tool to its suite of advertising products based on demand from the marketplace. The platform will allow marketers to track clicks through conversion, Brian Boland, manager of direct response solutions for Facebook, told OMMA Social attendees in San Francisco on Tuesday.

Reports will provide a list of tracked conversions and the impressions and the clicks that led to each. The feature will help marketers build out messages as the campaign expands into a variety of pieces.

Boland also served up advice on how to calculate a cost-per-fan metric to determine the campaigns return on investment (ROI). Not only the cost to acquire a fan, but the fan's worth. "Some businesses have looked at it as the depth in which they have the community engaged and look at the downstream effects," he says, pointing to Starbucks and Threadless as two examples.

Read the full article here.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121357#

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Filed under // analytics campaigns christian bartens conversion cpa facebook mediapost tracking web analytics

Posted by Christian Bartens

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September 9, 2009

ADMA Digital Certificate: Why data is sexy

Check out last night's course presentation for the ADMA Digital Certificate in Marketing on the 4 major data categories (campaign, customer, competitor and consumer data) and what the data in each category can be used for.

You must have flash to see this embedded document.

(download)

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Filed under // adma campaigns christian bartens competitors consumers customers data digita certificate presentations

Posted by Christian Bartens

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August 31, 2009

Forrester: multi-channel multi-campaign attribution measurement

Forrester published a great research report on multi-channel media attribution a while ago which I use all the time to explain this concept to clients so I can only recommend you buy the original report or find a colleague who has a copy.

Ask yourself what platform as well as business rules and metrics your business will use to populate the below chart. How will you deal with organic channels such as organic search and referrals? What a about non-digital channels, could they be included in the model? What could the results be broken down by? Customer vs. prospect? Stages of the purchase funnel? Product categories?

To purchase the original research study follow the below link.
http://www.forrester.com/Research/Document/Excerpt/0,7211,48148,00.html

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Filed under // analytics attribution campaigns channel christian bartens forrester media multi reports research tools

Posted by datalicious

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August 28, 2009

Mindset Media: target ads based on personality not demographics or behavior

via mindset-media.com

Mindset Media lets advertisers define their targets on 21 standard elements of personality including segments such as 'perfectionism' and 'optimism'. Interesting approach, powerful if creative and message are matched to segments but wonder how they define and identify their segments? Surveys? Focus groups?

http://www.mindset-media.com/

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Filed under // advertising campaigns christian bartens customers display mindset media personality targeting

Posted by datalicious

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August 26, 2009