I’ve been meaning to write about the power of unique phone numbers in optimising user experience and campaign conversion for a while now and the below research published on Reuters has finally provided me with the right ammunition! According to th…
How effective is your campaign measurement? Are you just reporting numbers or are you actually generating actionable insights that support cross-channel media optimisation and enable performance benchmarking and knowledge transfer across campaigns…
LinkedIn launched its company profile pages a while ago but it seems they also recently added page statistics to the service. As you can see from the below Datalicious LinkedIn page stats, you can get fairly standard reports on overall traffic to …
Below are the slides on tracking and analytics from our guest lecture at the ADMA Digital Certificate last night including links to useful tools online. Thanks again for listening to all who attended, here are again the key points. Key steps to de…
Update: Video on new Google Analytics multi-channel funnel reports Thanks to Google we’re all used to measuring campaigns on a ‘last click gets all the credit’ basis (or occasionally first click). That is, all conversions (i.e. sales, leads, form …
Challenge Develop an integrated campaign flow across traditional and digital channels to maximise impact and implement the necessary analytics framework to evaluate campaign performance. Solution Development of integrated campaign experience in co…