Tag: casestudies

Stop misallocating media budgets using multi-channel media attribution with Google Analytics

by Christian Bartens on

Update: Video on new Google Analytics multi-channel funnel reports Thanks to Google we’re all used to measuring campaigns on a ‘last click gets all the credit’ basis (or occasionally first click). That is, all conversions (i.e. sales, leads, form …

E*Trade: Omniture SiteCatalyst implementation review including media attribution and optimisation

by Christian Bartens on

Buy Shares and sell shares online with E*TRADE Australia. Get started today! Challenge To quantify the impact of offline and online media spend on new customer acquisition, along with the construction of a reporting and analytics framework to cont…

Target: Integrated campaign planning and analytics delivering Christmas like results mid year

by Christian Bartens on

Challenge Develop an integrated campaign flow across traditional and digital channels to maximise impact and implement the necessary analytics framework to evaluate campaign performance. Solution Development of integrated campaign experience in co…

Simplot: Omniture SiteCatalyst delivering advanced user preference insights from new recipe website

by Christian Bartens on

Challenge Implement, maintain and manage an advanced web analytics platform to optimise media designed to driving website subscriptions and generate additional customer preference insights. Solution Design, implementation and ongoing management of…

Tourism Western Australia: Omniture SiteCatalyst and Traction integration for smarter email targeting

by Christian Bartens on

Challenge Implement, maintain and manage a combined email-marketing and web analytics platform designed to enhance visitor profiling and thus increase content relevance and user interaction. Solution Design, implementation and ongoing management o…

Case study: Making Vodafone datalicious using SiteCatalyst, Test&Target and SearchCenter

by Christian Bartens on

Challenge Implement, maintain and manage an end-to-end analytics and online optimisation platform designed to increase media effectiveness and website conversion as well as overall user experience. Solution Design, implementation and ongoing manag…