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July 29, 2010

Gigya info-graphic on the different social network identities people are using to sign-in online

The guys at Gigya created a great info-graphic showing what accounts and online identities people are using to sign-in online.

The most popular social identities are Facebook, Google, Yahoo, and Twitter, but popularity differs by user segments and website categories. Users are most likely to log on to entertainment sites via Facebook, but Twitter for news sites, etc. 

Given the data that is available to companies if their users subscribe using one of their social online identities you wonder why there's still normal subscription processes being used, especially as the social identities probably have better data quality anyway (i.e. you want Facebook to have your real/main email address).

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Filed under  //   christian bartens   facebook   gigya   ID   identities   infographics   linkedin   media   networks   social   twitter  
Posted by Christian Bartens 

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July 28, 2010

Photo of our new exhibition stand at ADMA Forum

We're mighty proud of our new stand as you can tell ;)

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Filed under  //   adma   christian bartens   exhibition   forum   photos   stand  
Posted from NSW, Australia
Posted by Christian Bartens 

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July 28, 2010

ADMA Forum presentation slides on Eliminating Waste and Increasing Relevance through Targeting

Below are the slides from our recent ADMA Forum presentation on Eliminating Waste and Increasing Relevance through Behavioral Targeting: An Introduction. Please let me know your comments and thoughts, keen to get your feedback.

(download)

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Filed under  //   adma   analytics   behavioural   christian bartens   data   forum   introduction   news   presentations   speaking   strategy   targeting  
Posted by Christian Bartens 

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June 30, 2010

Photos of the Datalicious team ice skating at the Winter Festival in Sydney last Friday

                                   
Click here to download:
photos-the-datalicious-team-ice-skating-at-the-winter-festival-in-sydney-last-friday-EmAJwmIgdwhAupuCezvs.zip (13339 KB)

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Filed under  //   christian bartens   ice skating   news   photos   sydney   team   winter festival  
Posted by datalicious 

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June 25, 2010

GetResponse study on impact of social sharing features in emails shows 30% increase in CTRs

GetResponse just released an interesting new study on the impact of social media sharing options in email.
 
Among other topics the study investigated if social emails improve click-through rates and found that if you let readers share your email messages on their social pages, they’ll generate on average 30% higher click-through rates. The click-through rates also varied by social network with Twitter and Facebook leading the field.
 
Download the full report here
http://www.getresponse.com/learning-center/reports/social-sharing.html

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Filed under  //   christian bartens   email   facebook   getresponse   media   networks   research   sharing   social   study   trends   twitter  
Posted by Christian Bartens 

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June 20, 2010

New Syncapse empirical research on Facebook fan value, additional product spend and brand loyalty

"A fan base is a self-segmented group of highly valuable customers."

After all the buzz about the value of a Facebook fan, Syncapse just released the first proper empirical review on this topic which I encourage everyone to read (and it's free anyway). Especially the figures on average additional product spending by brand are pretty interesting (see below chart).

Summary of key findings
  • Fans spend an additional $71.84 on average compared to non-fans
  • Fans are 28% more likely than non-fans to continue using the brand
  • Fans are 41% more likely than non-fans to recommend a product
Many brands overcomplicate their measurement requirements by tracking dozens of independent variables. Many oversimplify by trying to apply a single number concept of value, and far too many fail to quantify ROI in such a way as to convince a CFO of the merit of increasing or shifting investment towards Facebook marketing. [...] This study will examine the five leading contributors to Facebook fan value. (1) Product Spending (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Download the full Syncapse research report here
http://www.syncapse.com/media/syncapse-value-of-a-facebook-fan.pdf

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Filed under  //   christian bartens   facebook   fans   media   networks   reports   research   social   syncapse   value  
Posted by Christian Bartens 

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June 19, 2010

Flowtown identifies social profiles, demographics and influencers from customers email addresses

I just came across this new service called Flowtown which is pretty interesting. 
 
The platform lets you upload your contact's email addresses for which it then returns the respective social profiles on Facebook, Twitter, MySpace, LinkedIn, Flickr and StumleUpon. And if all you have is an email address, the service can also give you a name, age, gender, occupation and location. But the best part is the integration with Klout, a service that determines a person's influence level based on Twitter and basically identifies your most influential contacts for you. 
 
Have a look at the below chart, which shows the statistics for all my 1,800 contacts compared to the 50 identified influencers. Not surprisingly, but still interesting to see is that the influencers are definitely much more likely to have a social profile online across multiple networks and that all Twitter influencers also have a Facebook and LinkedIn account.
Visit the official Flowtown website or watch the below demo video to find out more.
 

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Filed under  //   analytics   christian bartens   crm   customers   email   Facebook   Flickr   flowtown   LinkedIn   marketing   media   MySpace   networks   profiling   social   StumleUpon   targeting   tools   Twitter  
Posted by Christian Bartens 

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June 3, 2010

Digit-Tech analytics workshop: How to turn data into actionable insights (tech, processes, examples, etc)

Below are the slides from today's Digit-Tech analytics workshop on how to turn data into actionable insights.

The 3 hour session covered a wide range of data and analytics topics from technologies used to gather data over processes to generate insights to examples of how to tak action and involved several interactive exercises.

(download)

What do you think? Anything you like or dislike in particular? We're always keen on feedback so please let us know your thoughts and leave a comment below, especially if you were a participant of the workshop.

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Filed under  //   action   christian bartens   data   digi-tech   events   insights   presentations   speaking   sydney  
Posted by datalicious 

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June 2, 2010

MasterChef Australia poll: Are the contestants overly emotional or is the amount of crying justified?

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Filed under  //   christian bartens   Master Chef   polls  
Posted by Leila Seith Hassan 

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May 26, 2010

Another blow for web analytics: Google Analytics opt-out browser plug-ins now available in beta

It's been announced for a while but now it's actually possible, Google Analytics has just released the beta browser plug-ins that will make it possible for people to opt-out of Google Analytics tracking.  
The opt-out provides users with a choice of whether information about website visits is collected by Google Analytics. The add-on stops data from being sent from your computer when you visit websites that use Google Analytics Javascript (ga.js) to track usage. The beta version of the opt-out that we are releasing today is available for Internet Explorer, Firefox, and Chrome.
Read the official blog post here (and download the plug-in if you must, argh).
http://analytics.blogspot.com/2010/05/greater-choice-and-transparency-for.html
 
Or check out our earlier posts on privacy including how to track visitors without cookies.

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Filed under  //   browsers   christian bartens   google analytics   opt-out   plug-ins   privacy   web analytics  
Posted by Christian Bartens 

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