Media attribution is an incredibly hot topic around our office at the moment, and it’s also a topic we are very passionate about. If you think your company should be analysing all campaign touch points leading up to a conversion, not just the last…
I don’t usually like writing about myself but I heard about this start-up bootcamp event in Sydney coming up on November 10 and was looking for a reason to blog about it as I think everyone should try and start their own business. Unfortunately da…
THIS ROLE HAS BEEN FILLED! Are you a senior technology lead or a data scientist with a strong technical background and proven experience in big data as well as team management? Datalicious is a fast paced data and analytics agency who has a genuin…
A lot of our clients are looking into heat-map technology so we thought we do a quick review. Full disclosure: We are a ClickTale partner so you are more than happy to verify the below yourself and comment on this post if we went wrong somewhere. …
As promised this morning, please find the slides from today’s AIMIA event on Big Data below. For all of you who couldn’t make it, the presentation gives a quick overview of what big data means and what the challenges are but also highlights some o…
Have you ever been involved in a single customer view project? Then you probably remember it as a seemingly never ending process with endless data challenges, some related to data quality but most to technology. Check out the below slides from our…