Tag: christianbartens

4 Reasons Why You Should Be Attending Customer 360 Data Symposium

by Elly Gillis on
Symposium 360 is being held in the Hunter Valley

Learn how to reach, engage and delight your customers at the Customer 360 Data Symposium.   The 2014 Customer 360 Data Symposium starts today in the Hunter Valley and runs through to April 9. The rapid growth of digital channels has changed the way brands interact with their communities. With an increasing focus on customer experience, brands are looking to differentiate themselves and create loyalty with their customers. If you’re not already attending, here’s four reminders why you should. Invite-only Delegates The Customer 360 Data Symposium is an invite-only event; [...]

ad:tech Wrap: Smart Data Driven CRM for FMCG

by Daniel Dewar on
Datalicious solutions for RB CRM

Data helps us make decisions and boost marketing ROI. We can also use it to drive CRM segmentation strategy.   Our managing director Christan Bartens presented at the ad:tech Australia conference this week. Speaking with Andrew Wong, Reckitt Benckiser‘s Digital Strategy Manager, they presented their case study on creating a smart, data driven customer relationship manager (CRM) for FMCG clients. Reckitt Benckiser is the 17th largest advertising spender in Australia targeting all female grocery buyers. For those keeping count, that’s 3.5 million women aged 24-49. The challenge was to develop [...]

Whoever Controls The Algorithm Controls Content Marketing

by Christian Bartens on

Datalicious Managing Director Chris Bartens is at SxSW this week, reporting live from the field.   Yesterday I attended Algorithms, Journalism and Democracy. Presented by Gilad Lotan, Chief Data Scientist at Betaworks, and Kelly McBride, SR Faculty at The Poynter Insitute, it was an eye-opening look at how algorithms fuel the marketplace of ideas and ultimately “grease the wheels of democracy”. It was a session that looked at how algorithms can make life better and in some cases distort our perceptions of reality. In terms of news reporting and content [...]

That’s Hot: Visualising NASA Climate Science Data at SxSW

by Christian Bartens on

Datalicious Managing Director Chris Bartens is at SxSW this week, reporting live from the field.   I’ve only been in Austin, Texas at SxSW for a couple of days now. It’s hard to imagine what this city is like when SxSW isn’t happening. Everywhere is packed, lineups around the street for coffee, food, presentations, trade shows, Kevin Bacon… Uber is charging a $165 minimum fare. It’s a huge buzz being surrounded by so many innovative companies and driven individuals. Everyone here is passionate about something, so if I can give [...]

Five Things You Can Look Forward To At ad:tech

by Christian Bartens on
ad tech interactive marketplace

With three weeks to go until the 2014 ad:tech conference, here are a few things to start getting excited about.   If ad:tech haven’t given you enough reasons to attend the 2014 conference, here’s a few more reminders: New Ideas For Old Problems (Forgive the shameless plug) I will be presenting with Andrew Wong, Digital Marketing Manager at Reckitt Benckiser. We will speak on how organisations can use data to run smarter, more targeted campaigns that can increase the bottom line. Datalicious and Reckitt Benckiser combined geo-demographics, retail transactions and [...]

Implementing Push Notifications To Drive Mobile Marketing

by Christian Bartens on

While investment in mobile marketing has seen an increase, mobile push notifications remains a largely unused channel of mobile strategy.   In a recent Forrester report titled ‘Push Mobile Engagement To The Next Level‘, push notifications are shown as being integral to mobile marketing strategy. In a recent blog post, we looked at the growth in mobile marketing and why this matters to your overall marketing strategy. Looking specifically at mobile marketing, push notifications are the next area of growth. Push notifications is an area for mobile marketing growth. While [...]