Tag: christianbartens

Deutschland ist Weltmeister 2014!

by Christian Bartens on
germany world cup win

Die enkrampfte Nation It’s a great day for Germany, and therefore a great day for the world. Brazil has Neymar. Portugal has Ronaldo. Argentina has Messi. Germany has a team! Source: AP A very intense match with NO SCORE for over 110 minutes resulted in Mario Goetze scoring the winning goal in the 2nd half of extra time! Argentina blew their chances but Germany dominated the game, 60% of possession and 7 shots on target compared to two. Yes, we are disappointed we won the World Cup 6.38 seconds behind […]

Find out how Splunk is powering the OptimaHub Single Customer View

by Christian Bartens on
optimahub single customer view map

Explore the Splunk technology behind the OptimaHub. In May we unveiled the OptimaHub Single Customer View app, developed by Datalicious and Katana1, at the Splunk APAC Summit in China. At that event we ended up finishing a close second in the audience awards; an achievement we were very proud of as we presented a marketing-focused app in a very tech/back-end focused audience. Live event geo-tracking with the OptimaHub Single Customer Review. The OptimaHub uses data from individual apps to create a real-time single customer view. Using the Datalicious DataCollector for […]

Datalicious brings data driven marketing to Philippines and South-East Asia

by Daniel Dewar on
datalicious logo

Datalicious expands marketing and products and services to South-East Asia; launches office in Philippines. Datalicious, an industry leading data driven marketing agency, today makes a play for SE Asia’s digital industries as it opens office in the Philippines. With strong internet growth and growing smart phone adoptions, businesses in the Philippines are perfectly placed to leverage the power of Datalicious’ range of data and analytics products and services. With a young and technically literate population, the relevance of digital channels and data driven marketing is increasing amongst a populous that […]

Datalicious Unveils OptimaHub Single Customer View App With Splunk

by Elly Gillis on
optimahub single customer view mapping

Datalicious founder Christian Bartens takes the OptimaHub Single Customer View to the Splunk APAC Summit in China. Datalicious have been confirmed as one of 3 finalists in the Splunk Best Apps contest, and our founder Christian Bartens is currently in China to present the OptimaHub Single Customer View to 350 of Splunk’s regional partners and executives. Click here to view the app information. The OptimaHub Single Customer View allows us to track customer events in real-time.   The Single Customer View The proliferation of multiple data points throughout the customer […]

4 Reasons Why You Should Be Attending Customer 360 Data Symposium

by Elly Gillis on
Symposium 360 is being held in the Hunter Valley

Learn how to reach, engage and delight your customers at the Customer 360 Data Symposium.   The 2014 Customer 360 Data Symposium starts today in the Hunter Valley and runs through to April 9. The rapid growth of digital channels has changed the way brands interact with their communities. With an increasing focus on customer experience, brands are looking to differentiate themselves and create loyalty with their customers. If you’re not already attending, here’s four reminders why you should. Invite-only Delegates The Customer 360 Data Symposium is an invite-only event; […]

ad:tech Wrap: Smart Data Driven CRM for FMCG

by Daniel Dewar on
Datalicious solutions for RB CRM

Data helps us make decisions and boost marketing ROI. We can also use it to drive CRM segmentation strategy.   Our managing director Christan Bartens presented at the ad:tech Australia conference this week. Speaking with Andrew Wong, Reckitt Benckiser‘s Digital Strategy Manager, they presented their case study on creating a smart, data driven customer relationship manager (CRM) for FMCG clients. Reckitt Benckiser is the 17th largest advertising spender in Australia targeting all female grocery buyers. For those keeping count, that’s 3.5 million women aged 24-49. The challenge was to develop […]