Datalicious Blog - Filed under 'comparisons'

February 3, 2010

New Gartner BI tool comparison gives Tableau one of the highest overall product functionality scores

Our new BI partner Tableau was recently included on Gartner's Magic Quadrant and recognised as one of the key challengers to the major players.

Gartner wrote about Tableau:

"Customer survey data shows that Tableau was chosen more often for functionality than any other vendor in the survey, with one of the highest overall product functionality scores."

"Tableau's strong performance, even during the recession, is driven by its ability to meet the increased market demand for easy-to-use and intuitive, interactive BI tools that are easy to deploy without IT assistance."

"It was the only vendor in the survey for which customers reported below-average issues (albeit for a small number of users and small data sizes) across all issue categories measuring product quality, functionality, usability, performance and scalability."

We haven't taken the survey but agree that Tableau is awesome to explore, mine and visualise data, very powerful and user-friendly!

Check out our Australian Tableau prices and local support options or email Chris at cbartens@datalicious.com if you would like to find out more about Tableau and how it could help to make your data more accessible.

Find out more about Tableau here
http://www.tableausoftware.com/

Read the full Gartner report here
http://www.gartner.com/technology/media-products/reprints/tableau/article1/article1.html

Loading mentions Retweet

Email this post

Filed under // analytics bi business intelligence christian bartens comparisons gartner platforms tableau tools

Posted by Christian Bartens

Comments [0]

October 27, 2009

Google Analytics catching up to (and surpassing) Omniture with new feature release

Google is slowly but surely leveling the playing field with its latest release and has made significant headway in the three key areas in which Omniture provides much more flexibility than Google Analytics (i.e. custom variables, custom goals, data export).

New Google Analytics features include

Engagement goals (time on site, pages per visit, see video below); can also be enabled in Omniture but not as easily (i.e. needs custom code) but you have up to 60 custom events
5 custom variables (was only one before); there's up to 50 custom variables in Omniture so the key question is how many do you need (probably more than 5)?
Mobile reporting including iPhone and Android apps; Omniture has offered this for a while in different forms with and without JavaScript but the Google options sounds a little easier
Advanced analytics and report filtering options (see videos below); Omniture certainly offers something similar with its Discover product but it's 'slightly' more expensive
Easy report sharing between users via unique URL; Omniture just rolled out the same functionality a few months ago
Automatic alerts if your data changes significantly (very cool, see video below)); that I haven't seen from Omniture, alerts still need to be set-up manually by the user

All in all a pretty impressive release, thanks Google! Especially cool are the automatic email alerts that need no manual user set-up.

However, even though the Google Analytics platform has improved significantly and now even features a data extraction API it's still impossible to extract data on an individual user level which is crucial if you want to import website behavioral data into your CRM platform for example (to improve your cross and up-sell using website data). Drop us a line if you want to know more.

Read the official Google Analytics blog article here
http://analytics.blogspot.com/2009/10/google-analytics-now-more-powerful.html