Tag: consumers

ACMA research on ecommerce in Australia: Who is buying online, how much, how often and what

by Christian Bartens on

ACMA just released a report, Australia in the digital economy: Consumer engagement with ecommerce, which explores Australian household internet user experiences with ecommerce including commentary on consumer purchasing behaviour. Finally some Aus…

KissMetrics research: How colours can influence purchases decisions and predict customer types

by Christian Bartens on

KissMetrics have published some really cool research on how colour affects consumers purchase behaviour, below are two extracts but you can see the full size info-graohic on the KissMetrics blog. According to the below, visual appearance overall a…