I just came across this interesting new testing approach on the YouTube home page that allows website visitors to opt into a test and also explains what’s being tested instead of just randomly allocating people into test groups using the standard …
ACMA just released a report, Australia in the digital economy: Consumer engagement with ecommerce, which explores Australian household internet user experiences with ecommerce including commentary on consumer purchasing behaviour. Finally some Aus…
KissMetrics have published some really cool research on how colour affects consumers purchase behaviour, below are two extracts but you can see the full size info-graohic on the KissMetrics blog. According to the below, visual appearance overall a…
With the support of Edentify (thanks guys, super fast turn-around on your end) we did a little live poll this morning at the ADMA Data Day 2009 asking a couple of hundred Australian direct marketers the following two questions: Poll 1: Thinking of…
According to a recent eMarketer article people are using social media in all sorts of situations but what’s the weirdest place you’ve used Twitter, Facebook, MySpace, LinkedIn or any other social site before (and we want to see some crazy ‘other’ …
Check out last night’s course presentation for the ADMA Digital Certificate in Marketing on the 4 major data categories (campaign, customer, competitor and consumer data) and what the data in each category can be used for.