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January 27, 2010

MediaPost.com: Facebook Develops Conversion Tracking Tool: What's A Fan Worth?

Facebook plans to add a conversion tracking tool to its suite of advertising products based on demand from the marketplace. The platform will allow marketers to track clicks through conversion, Brian Boland, manager of direct response solutions for Facebook, told OMMA Social attendees in San Francisco on Tuesday.

Reports will provide a list of tracked conversions and the impressions and the clicks that led to each. The feature will help marketers build out messages as the campaign expands into a variety of pieces.

Boland also served up advice on how to calculate a cost-per-fan metric to determine the campaigns return on investment (ROI). Not only the cost to acquire a fan, but the fan's worth. "Some businesses have looked at it as the depth in which they have the community engaged and look at the downstream effects," he says, pointing to Starbucks and Threadless as two examples.

Read the full article here.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=121357#

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Filed under  //   analytics   campaigns   christian bartens   conversion   cpa   facebook   mediapost   tracking   web analytics  
Posted by Christian Bartens 

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November 11, 2009

MultichannelMetrics: Cool interactive flow-chart to trouble shoot drop in traffic or conversions

Check out MultichannelMetrics's interactive flowchart if you're experiencing issues with a drop in traffic or conversion rates, it's a great starting point to figure out what to do.

Click on the below link to get to the interactive version of the chart

http://multichannelmetrics.com/WebAnalyticsQuestionSupportSystem/WebAnalyticsQSS.html

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Filed under  //   analytics   conversion   flowchart   guide   multichannelmetrics   optimisation   tools   tutorial   web  
Posted by Robert Chandra 

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October 16, 2009

SmashingMagazine & Magento: Best checkout process

Have a look at the checkout process on http://www.smashingmagazine.com/ (for their book, also see below), it's one of the sleekest and best I've come across and we're pretty sure it's powered by http://www.magentocommerce.com/. I especially love the one page overview and the fact that you don't have to create an account (which is most annoying).

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Filed under  //   best practice   checkout   christian bartens   conversion   ecommerce   magento   optimization   process  
Posted by Christian Bartens 

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